Oat Milk Asosiy Funktsiya: Ichimlik uchun qadoqlash by Wallrus Design Studio

Oat Milk Asosiy Funktsiya: Ichimlik uchun qadoqlash by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2023

Oat Milk Asosiy Funktsiya: Ichimlik uchun qadoqlash

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #150948

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Colors

The Design

About Oat Milk Asosiy Funktsiya: Ichimlik uchun qadoqlash

Kitob Matni: Oat Milk — suladan tayyorlangan o'simlik asosidagi sut ichimligi uchun qadoqlash dizaynidir. Qadoq eni 85 mm, chuqurligi 85 mm va balandligi 230 mm bo'lgan aseptik karton qutidan iborat bo'lib, grafikasi fleksografik bosma usulida qo'llanilgan. Qadoqda turli hayot tarziga ega yoshlarning tasvirlari aks ettirilgan bo'lib, bu ichimlikni yangi va to'yimli sifatida namoyish etadi. Sog'lom kundalik odatlar tasvirlarda nozik tarzda ko'rsatilgan. Dizayn tokchada ajralib turishga va suli sutining ta'mini hali bilmagan iste'molchilarni uni sinab ko'rishga taklif qilishga qaratilgan.

The Recognition

About the A' Design Award Bronza Mukofoti

Oat Milk Asosiy Funktsiya: Ichimlik uchun qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Oat Milk Asosiy Funktsiya: Ichimlik uchun qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Oat Milk Asosiy Funktsiya: Ichimlik uchun qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio