Zhang Weiwei tomonidan Ranger Vizual identifikatsiya

Zhang Weiwei tomonidan yaratilgan Ranger Vizual identifikatsiya — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2023 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirGrafika· 2023

Ranger Vizual identifikatsiya

muallif: Zhang Weiwei

Mijoz: Yunnan Tech & Besiness University

Grafika toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#150972 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Ranger Vizual identifikatsiya haqida

Ranger — yosh sayohatchilarga xizmat ko'rsatuvchi mehmonxona uchun yaratilgan vizual identifikatsiya. Ushbu identifikatsiya har bir mehmonni fantastik hikoyalardan tanish bo'lgan xarakter — rejnjer bilan qiyoslaydi. Asosiy ijodiy element sifatida rejnjer niqobi qo'llanilgan bo'lib, undan bir qator rejnjer jihozlari ramzlari hosil qilingan. Ushbu ramzlar standart o'lchamlardagi ofis va mehmonxona jihozlariga qo'llaniladi, shuningdek mehmonlarni o'zaro muloqotga taklif qiluvchi buyumlarda ham ishlatiladi. Logotip lazer foliy bosish usulida chop etilgan bo'lib, natijada sirt turli burchaklardan qaralganda o'zgaruvchan yaltiroqlikni namoyon etadi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Ranger Vizual identifikatsiya A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Ranger Vizual identifikatsiya yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Ranger Vizual identifikatsiya puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
O'lchamlar va qadoqlash: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Teglar: Ranger, Hotel, Visual Identity, Young man, Traveller
Ishlab chiqarish texnologiyasi: The product mainly adopts laser hot stamping process.
Dizayn muammosi: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Tadqiqot: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Ilhom: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Loyiha muddati: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Ish jarayoni: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.