Wallrus Design Studio tomonidan Waggner Coffee Kofe qadoqlash dizayni

Wallrus Design Studio tomonidan yaratilgan Waggner Coffee Kofe qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2023 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2023

Waggner Coffee Kofe qadoqlash dizayni

muallif: Wallrus Design Studio

Mijoz: Wallrus Design Studio

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

12,693

Tasdiqlangan mukofot g'olibi

#151041 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Waggner Coffee Kofe qadoqlash dizayni haqida

Waggner Coffee — nemis kofe brendi uchun ishlab chiqilgan qadoqlash dizaynidir. Qopcha eski nemis yog'och derazalari tasviri bilan bezatilgan bo'lib, ular chiziqli uslubda chizilgan, brend belgisi esa markazga joylashtirilgan. Belgida uyida o'tirgan va kofe ichayotgan bug'u tasvirlangan, uning ortida yorug'lik mavjud — bu tunda uyg'oq qolib kofe ichadigan odamlarga ishoradir. Dizayn 100x70x280 millimetr o'lchamdagi metallashtirilgan kofe qopchasiga rotogravyura usulida bosilgan. Maqsad — brendni to'la javonlar orasida osongina tanib olinadigan qilishdir.

Tan olinish

A' Design Award Temir Mukofoti haqida

Waggner Coffee Kofe qadoqlash dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Waggner Coffee Kofe qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Waggner Coffee Kofe qadoqlash dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
O'lchamlar va qadoqlash: Width 100 mm x Depth 70 mm x Height 280 mm
Teglar: Coffee, Packaging, German product, Wallrus
Ishlab chiqarish texnologiyasi: This product is rotogravure-printing on metalized coffee pouch.
Dizayn muammosi: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Tadqiqot: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Ilhom: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Loyiha muddati: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Ish jarayoni: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patentlar: Mockup: Wallrus Design Studio
Jamoa a'zolari: Creative Director: Matin Mirzaei
Rasm mualliflari: Mockup: Wallrus Design Studio