Switchbag Рюкзак by Stephanie Branco is a highly esteemed winner of the very prestigious 2024 A' Design Award Bronza Mukofoti in Moda va Sayohat Aksessuarlari Dizayni Competition Category.

BronzaAksessuar· 2024

Switchbag Рюкзак

by Stephanie Branco

Client: ASA Leather Work

A' Design Award Bronza Mukofoti Winner in Aksessuar Category

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Verified Award Winner

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Colors

The Design

About Switchbag Рюкзак

Switch sumka pandemiyaning ta'siridan kelib chiqqan va insoniy tabiatning ikki yoqini aks ettiradi. U arxitektura va rassom Mondrianidan ilhomlanib yaratilgan. Bu buyumning tashqi qismi minimal va sokin bo'lib, ichki qismidagi jonli va rang-barang qutilar bilan keskin ziddiyat hosil qiladi. Magnitlar bilan jihozlangan bu qutichalar harakatlantirilishi va foydalanuvchi ehtiyojlariga moslashtirilishi mumkin. U ryukzak, ofis/ko'chmanchi uy, uy dekoratsiyasi obyekti yoki organayzerga aylanadi hamda turli muhitlarga moslashib, qiyin vaziyatlarda talab qilinadigan bardoshlilikni aks ettiradi.

The Recognition

About the A' Design Award Bronza Mukofoti

Switchbag Рюкзак A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Switchbag Рюкзак yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Switchbag Рюкзак ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by a pandemic period Switch Bag talks about mental health. It represents the different sides we show to the world. Outside - more minimalist and silent ; the Inside - with many colors and imaginaries.Inspired by architecture and Mondrian, the magnetized and colored compartments of the Switch Bag disclose little worlds inside them. It is a backpack, an office, a nomadic home, a decoration object, an organizer… it switches to adapt its environment.
Dimensions & Packaging: Width 280 mm x Depth 150 mm x Height 350 mm
Tags: nomadbag, switchbag, nomadhome, organizer, handstitched, handmade, backpack, handbag
Production Technology: Handstitch and handmade with upcycled leather
Design Challenge: The difficult part was producing the molds for the object so that all the compartments fit perfectly into each other. Being an object made manually, there was also a challenge in relation to the material (leather) and its behavior.
Research: The research was based on how to transform a simple backpack into an up-to-date, beautiful and functional object that is adaptable and has multiple functions. It Involved design research, trends, 3D modeling, 2D modeling and 3 prototypes made and sew by hand.
Inspiration: Inspired by architectural geometrical forms and by Mondrian paintings. As Mondrian, that painted basic elements with straight lines and pure color, in order to reveal the mystical energy between the forces that governed nature and the universe, the magnetized and colored compartments of the Switch Bag disclose little worlds inside them.
Project Duration: The project started in June 2022 in Lisbon and is supported by the European Comission and Worth Project II and was exhibited at Design Milan Week in April 2023.
Operation Flow: The SwitchBag has a detachable interior boxes with magnets that allow its location and position to be modified and adapted to the user's needs. These boxes can also be used as decoration.
Patents: Copyrights belong to ASA Leather Work, 2023
Image Credits: Image #1: Photographer Maria Louro and ASA Leather Work, 2023.
Image #2: Photographer Maria Louro and ASA Leather Work, 2023.
Image #3: Photographer Maria Louro and ASA Leather Work, 2023.
Image #4: Photographer Maria Louro and ASA Leather Work, 2023.
Image #5: Photographer Stéphanie Branco ASA Leather Work, 2023.
Video Credits: Amanda Naughton, 2023.