Pavanpet Uy hayvonlari oziq-ovqatlari by Mohsen Koofiani

Pavanpet Uy hayvonlari oziq-ovqatlari by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2024

Pavanpet Uy hayvonlari oziq-ovqatlari

by Mohsen Koofiani

Client: Pavanpet

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

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Colors

The Design

About Pavanpet Uy hayvonlari oziq-ovqatlari

Odatda, odamlar uy hayvonlarini oila a'zolari va bolalari sifatida ko'rganliklari sababli, qadoqlash dizayni multfilm uslubida bo'ladi. Personajlardan foydalanish tomoshabin bilan aloqani mustahkamlaydi va jozibali muhit yaratadi. Natijada, qadoqlash ko'zga ko'ringan va o'ziga xos vizual aloqaga ega. Hayvonlarning yuzlari juda aqlli tarzda loyihalashtirilgan va ularning tabassumi hamda baxtliligi aniq ko'rinadi, bu esa mahsulotning ularga ta'sirini ko'rsatadi. Tafsilotlarsiz oddiy ranglardan foydalanish tasvir va maqsadni yaxshiroq tushunishni ta'minlaydi.

The Recognition

About the A' Design Award Bronza Mukofoti

Pavanpet Uy hayvonlari oziq-ovqatlari A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Pavanpet Uy hayvonlari oziq-ovqatlari yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Pavanpet Uy hayvonlari oziq-ovqatlari ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Dimensions & Packaging: W: 200 mm
H: 400 mm
D: 80 mm
Tags: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Production Technology: Matte three-layer packaging with aluminum
printing method: rotogravure
Design Challenge: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
Research: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Inspiration: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Project Duration: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
Image Credits: Illustrator / Creator: Mohsen Koofiani