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Neev Muzqaymoq Qadoqlashi by Mohsen Koofiani

Neev Muzqaymoq Qadoqlashi by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.


TemirQadoqlash· 2024

Neev Muzqaymoq Qadoqlashi

by Mohsen Koofiani

Client: Neev

A' Design Award Temir Mukofoti Winner in Qadoqlash Category

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Colors

The Design

About Neev Muzqaymoq Qadoqlashi

Musiqa texnikasi bilan nomlangan ushbu dizaynda qadoqdagi tasvirlar har bir mahsulot nomi bilan uyg'unlashtirilgan. Tasvirlar chiroyli texnika yordamida sodda usulda chizilgan va har bir muzqaymoq ta'miga mos ravishda turli ranglar ishlatilgan. Ushbu qadoq dizaynida musiqa va muzqaymoq ta'mlari o'rtasida o'zaro ta'sir yaratilgan. Qadoqning maqsadi musiqa tinglash va muzqaymoq yeyishning turli his-tuyg'ularini birlashtirish hisoblanadi. Shunday qilib, siz muzqaymoq yeyish paytida bir xil mavzudagi musiqa asarini tinglash orqali bu tajribani his qilishingiz mumkin.

The Recognition

About the A' Design Award Temir Mukofoti

Neev Muzqaymoq Qadoqlashi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Neev Muzqaymoq Qadoqlashi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Neev Muzqaymoq Qadoqlashi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In this design, the name of each product is compatible with the illustration on the packaging, such as solo, duette & … . Eye-catching illustrations with special techniques and various colors are other features of this packaging. These things create focus and visually the viewer's eye remains fixed and curious. Another feature of the package is the focus on the music and the musician.
Dimensions & Packaging
Capacity: 170 ml
Mouth: 80mm
Depth: 62mm
Tags
Ice cream Package, Ice cream, Music, Neev, Vanilla Ice cream, Chocolate ice cream, Tropical ice cream
Production Technology
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Design Challenge
Using different ways to show excitement is a challenge for every designer. In this packaging, an attempt has been made to use a design that is not related to food and to connect the tempting world of edibles with another tempting world, and that is music that has reached a spiritual interaction with ice cream.
Research
Behavioral examination, etc
Inspiration
The inspiration for this design is music. A song has different effects in different parts. This is also the case in the enjoyment of eating ice cream. Tastes and feelings are like musical notes and have different effects depending on the environment and place.
Project Duration
The project started in October 2022 and finished in April 0223 in Shiraz, Iran
Operation Flow
The relationship between excitement in listening to music and eating ice cream. This is an interaction. Different feelings when listening to music are like the excitement of eating ice cream. The pleasure of each represents the feeling we need at the moment, and having each at the same moment balances the inner state and gives a good feeling. During the design of each of the designs, the designer listened to the same style of music and familiarized himself with the same topic so that he could coordinate the illustration with the music.
Image Credits
Illustrator / Creator: Mohsen Koofiani

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