Kanpai Sitrus Likyori Qadoqlash Dizayni by Hui Tu

Kanpai Sitrus Likyori Qadoqlash Dizayni by Hui Tu is a highly esteemed winner of the very prestigious 2024 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.

TemirQadoqlash· 2024

Kanpai Sitrus Likyori Qadoqlash Dizayni

by Hui Tu

Client: Hungkung University

A' Design Award Temir Mukofoti Winner in Qadoqlash Category

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Colors

The Design

About Kanpai Sitrus Likyori Qadoqlash Dizayni

Kanpai — Tayvanning Taichung shahrida ishlab chiqarilgan sitrus likyori uchun qadoqlash dizaynidir. Taichung shahri Tayvandagi eng katta sitrus yetishtiriladigan hudud bo'lsa-da, mahalliy sitrus likyori kamdan-kam uchraydi, shuning uchun bu ichimlik uchun yangi qayta ishlash usuli ishlab chiqilgan. "Kanpai" nomi xitoy tilida "tokni tag-tagigacha ichish" degan ma'noni bildiradi va bayramni anglatadi. Tankan va ponkan sitrus mevalarining geometrik tasvirlari qadoqlashning asosiy belgilarini tashkil qiladi. Sitrus po'stlog'ining teksturasi qisman lakланиш va teshish orqali namoyon bo'ladi. Qadoqning o'lchami 80 x 80 x 240 millimetrni tashkil etadi.

The Recognition

About the A' Design Award Temir Mukofoti

Kanpai Sitrus Likyori Qadoqlash Dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Kanpai Sitrus Likyori Qadoqlash Dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Kanpai Sitrus Likyori Qadoqlash Dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Dimensions & Packaging: 80 x 80 x 240 mm
Tags: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Production Technology: pet three dimensional printing, partial glazing & punching.
Design Challenge: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Research: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Inspiration: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Project Duration: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Operation Flow: Chill, Twist-off and Kanpai.
Patents: Copyrights Hui Tu, 2022.
Image Credits: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022