Hernuta Day Quruq Mevalar Qadoqi by Mohsen Koofiani

Hernuta Day Quruq Mevalar Qadoqi by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2024

Hernuta Day Quruq Mevalar Qadoqi

by Mohsen Koofiani

Client: Hernuta Day

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

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Colors

The Design

About Hernuta Day Quruq Mevalar Qadoqi

Ishlab chiqilgan qadoqda janob Hernuta personaji ushbu qadoqlashning o'ziga xos xususiyatlaridan biri bo'lib, u yong'oqlar olamidagi sarguzashtli personajdir. Dizaynning boshqa xususiyatlariga qadoqlash dizaynining soddaliği (oq fon ustida mahsulotning haqiqiy tasviri, fantaziya sifatida oq-qora tasvir ishlatilgan) kiradi. Har bir qadoq sarguzasht haqida hikoya aytib beradi va shu bilan birga siz dinamik va o'ziga xos qadoqlarni ko'rasiz.

The Recognition

About the A' Design Award Bronza Mukofoti

Hernuta Day Quruq Mevalar Qadoqi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Hernuta Day Quruq Mevalar Qadoqi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Hernuta Day Quruq Mevalar Qadoqi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
Dimensions & Packaging: All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
Tags: Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
Production Technology: The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
Design Challenge: Creating an attractive character with high capabilities that will surprise the viewer with activities.
Research: Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging.
Inspiration: Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
Project Duration: The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
Image Credits: All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani