Songbai Wang, Yao Wu and Xuan’ang Pu tomonidan Shede Spirit Oriental Wisdom Spirtli ichimliklar qadoqlash dizayni

Songbai Wang, Yao Wu and Xuan’ang Pu tomonidan yaratilgan Shede Spirit Oriental Wisdom Spirtli ichimliklar qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2024 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2024

Shede Spirit Oriental Wisdom Spirtli ichimliklar qadoqlash dizayni

muallif: Songbai Wang, Yao Wu and Xuan’ang Pu

Mijoz: Shede Spirits Co., Ltd

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Shede Spirit Oriental Wisdom Spirtli ichimliklar qadoqlash dizayni haqida

Shede Spirit Oriental Wisdom — xitoy spirtli ichimlik mahsuloti uchun yaratilgan sovg'a qutisidir. Dizayn brendni Veytsi, ya'ni Go nomi bilan ham tanilgan stol o'yini bilan bog'laydi. Ichimlik shishalari qora va oq Veytsi toshlari shaklida yasalgan bo'lib, yumaloq shakllar qo'lda ushlash uchun qulaydir. Quti ochilganda grafik shaklda tasvirlangan klassik Veytsi o'yini namoyon bo'ladi. To'plamga Veytsi toshlari uchun idishlar va Veytsi taxtasi ham kiritilgan, shuning uchun ichimlikdan bahra olish jarayonida o'yinni ham o'ynash mumkin. Material isrofini kamaytirish maqsadida quti kraft qog'ozli gofrokartondan tayyorlangan.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Shede Spirit Oriental Wisdom Spirtli ichimliklar qadoqlash dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Shede Spirit Oriental Wisdom Spirtli ichimliklar qadoqlash dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Shede Spirit Oriental Wisdom Spirtli ichimliklar qadoqlash dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
O'lchamlar va qadoqlash: 312mm*312mm*142mm
Teglar: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Ishlab chiqarish texnologiyasi: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Dizayn muammosi: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Tadqiqot: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Ilhom: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Loyiha muddati: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Ish jarayoni: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Jamoa a'zolari: Songbai Wang,
Yao Wu,
Xuan’ang Pu