Yanhui Zhang tomonidan Love Hanshui Ichimlik suvi qadoqlash

Yanhui Zhang tomonidan yaratilgan Love Hanshui Ichimlik suvi qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2024 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2024

Love Hanshui Ichimlik suvi qadoqlash

muallif: Yanhui Zhang

Mijoz: Wuhan Pufine Creative Technology Co., Ltd.

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Love Hanshui Ichimlik suvi qadoqlash haqida

Love Hanshui — Uxan shahrining Xalqaro botqoqlik hududlar shahri sifatida tanlanishi munosabati bilan yaratilgan tozalangan ichimlik suvi uchun esdalik qadoqlash seriyasidir. To'rt mahalliy hayvon — qanotsiz delfin (suzgichsiz porpuaz), ko'k boshli o'rdak, qora laylak va elk (Devid bug'usi) — yilning to'rt faslini ifodalaydi. An'anaviy xitoy siyoh rangtasviri bu hayvonlarni mahalliy botqoqlik manzaralari bilan uyg'unlashtiradi. Oq shisha yorlig'i issiqlikda qisqaruvchi jarayon va maxsus (spot) rangli bosma usulida tayyorlangan. Har bir shisha 60 millimetr eni va 220 millimetr balandligiga ega. Yorliqdagi kod uch o'lchamli ko'rinishni ochadi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Love Hanshui Ichimlik suvi qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Love Hanshui Ichimlik suvi qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Love Hanshui Ichimlik suvi qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
O'lchamlar va qadoqlash: Bottle diameter 60mm, height 220mm
Teglar: bottle label
Ishlab chiqarish texnologiyasi: The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
Dizayn muammosi: It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
Tadqiqot: As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
Ilhom: Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
Loyiha muddati: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Ish jarayoni: The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
Jamoa a'zolari: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang