Smoothies Oziq-ovqat Brendingi by Andromachi Kakava

Smoothies Oziq-ovqat Brendingi by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.

TemirQadoqlash· 2024

Smoothies Oziq-ovqat Brendingi

by Andromachi Kakava

Client: ABC Design Communication

A' Design Award Temir Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

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Colors

The Design

About Smoothies Oziq-ovqat Brendingi

Doimiy harakatda bo'lgan va vaqt tanqis dunyoda Jean Paul Lab smutilari olti donali qadoqlarda qiziqarli va ajoyib ta'mlar bilan velosipedda sayohat qilish orqali javob beradi. Velosipedchilar erkinlik ramziga aylanadi. Barcha fasllarda ular an'anaviy bo'lmagan tarzda jasurona harakat qilib, hayotlarini zavq bilan to'ldiradigan yo'llarni kashf etadi, xuddi smutilarda yashiringan ta'm kabi. Zavq marshruti bo'ylab Jean Paul Lab ning sehrli ta'mlar olamiga sayohat qilish va o'zini qo'yib yuborish vaqti keldi.

The Recognition

About the A' Design Award Temir Mukofoti

Smoothies Oziq-ovqat Brendingi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Smoothies Oziq-ovqat Brendingi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Smoothies Oziq-ovqat Brendingi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Dimensions & Packaging: Label: Width 110mm x Height 160mm
Tags: smoothies, jean paul lab, vintage, packaging
Production Technology: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Design Challenge: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Research: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Inspiration: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Project Duration: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Operation Flow: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Team Members: George Ziakas
Costas Lakis