Cansu Dagbagli Ferreira tomonidan Ecohiny Brending

Cansu Dagbagli Ferreira tomonidan yaratilgan Ecohiny Brending — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2024 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushGrafika· 2024

Ecohiny Brending

muallif: Cansu Dagbagli Ferreira

Mijoz: Cansu Dagbagli Ferreira

Grafika toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#152882 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Ecohiny Brending haqida

Hojatxona qog'ozi brendi zamonaviy va qiziqarli bo'lishi mumkinmi? EcoHiny 100% organik bambukdan tayyorlangan, FSC sertifikatiga ega va iloji boricha ekologik toza mahsulotdir. Brend belgisi shaftoli bo'lib, ranglar va shrift tanlovi mahsulotning qiziqarli, tabiiy va yumshoq xususiyatlarini aks ettiradi. Maqsad noyob rang palitrasidan foydalanib, brendni bozordagi boshqalardan ajratib turish edi. To'q ko'kimtir-yashil tusning shaftoli bilan uyg'unligi o'ynoqi xarakter beradi, shuningdek ekologik toza va barqarorlik hissini etkazadi. Ushbu dizayn yechimlari maqsadli mijozlar guruhi bilan bir zumda aloqa o'rnatadi va brend hamda mijoz o'rtasida bog'lanish yaratadi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Ecohiny Brending A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Ecohiny Brending ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Ecohiny Brending ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
O'lchamlar va qadoqlash: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Teglar: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Ishlab chiqarish texnologiyasi: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Dizayn muammosi: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Tadqiqot: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Ilhom: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Loyiha muddati: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Ish jarayoni: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.