Zhejiang Gongshang University tomonidan Jingting Mountain Scenic Area Brend Identifikatsiyasi

Zhejiang Gongshang University tomonidan yaratilgan Jingting Mountain Scenic Area Brend Identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2024 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2024

Jingting Mountain Scenic Area Brend Identifikatsiyasi

muallif: Zhejiang Gongshang University

Mijoz: Anhui · Jingting Mountain Scenic Area

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

16,138

Tasdiqlangan mukofot g'olibi

#152983 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Jingting Mountain Scenic Area Brend Identifikatsiyasi haqida

Jingting tog'i Sayyohlik Zonasi Xitoyning Anxuy provinsiyasidagi muhim sayyohlik zonasi va milliy o'rmon bog'i uchun yaratilgan brend identifikatsiyasidir. Identifikatsiya rasm chizish orqali madaniy tadqiqot g'oyasiga asoslangan bo'lib, tashrif buyurish xuddi o'ram rasm bo'ylab yurishdek tuyg'u uyg'otadi. Tog' manzaralari, pavilon shakllari, sokin bulutlar, yovvoyi turnalar hamda mahalliy oq araq va yashil choy grafik tilga chizilgan. Asosiy belgini qo'llab-quvvatlovchi oltita yordamchi grafika mavjud bo'lib, ularni turli sharoitlarda qo'llash mumkin. Ushbu dizayn oldingi tor doiradagi jozibaga ega bo'lgan tasvirni almashtiradi va raqamli vositalarga mos keladi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Jingting Mountain Scenic Area Brend Identifikatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Jingting Mountain Scenic Area Brend Identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Jingting Mountain Scenic Area Brend Identifikatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
O'lchamlar va qadoqlash: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Teglar: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Ishlab chiqarish texnologiyasi: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Tadqiqot: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Ilhom: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Loyiha muddati: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Jamoa a'zolari: Designer: Kan Zhao