Zhejiang Gongshang University tomonidan CZBank Youth Speech Contest Tadbirning Vizual Identifikatsiyasi

Zhejiang Gongshang University tomonidan yaratilgan CZBank Youth Speech Contest Tadbirning Vizual Identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2024 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2024

CZBank Youth Speech Contest Tadbirning Vizual Identifikatsiyasi

muallif: Zhejiang Gongshang University

Mijoz: CZBank

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#153002 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

CZBank Youth Speech Contest Tadbirning Vizual Identifikatsiyasi haqida

Kitob Matni: CZBank Yoshlar Nutq Tanlovi — CZBank tomonidan yosh ishtirokchilar uchun tashkil etilgan yillik nutq so'zlash tadbiri uchun yaratilgan asosiy vizual identifikatsiyadir. Tanlovning mavzusi — madaniyatni ildizlar kabi meros qilib olish va yaxshiroq kelajak yaratish. Dizayn nutq mikrofonini daraxt ildizlari bilan uch o'lchamli chiziqli shaklda birlashtiradi. O'zaro chirmashgan shakllar va shaffof materiallar madaniy merosning avloddan-avlodga o'tishini ifodalaydi. Vizual dizayn tadbir afishalari, nutq maydonchasi va tashqi reklama uchun kengaytirilgan bo'lib, u ommaviy axborot vositalari, jonli translyatsiya va joyida foydalanish uchun mos keladi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

CZBank Youth Speech Contest Tadbirning Vizual Identifikatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. CZBank Youth Speech Contest Tadbirning Vizual Identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. CZBank Youth Speech Contest Tadbirning Vizual Identifikatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Teglar: Culture, Innovation, Competition
Dizayn muammosi: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Tadqiqot: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Ilhom: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Loyiha muddati: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Ish jarayoni: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Jamoa a'zolari: Designer: Kan Zhao