Politikwerft Designagentur tomonidan CDU Hamburg Asosiy vazifa: Brend Identifikatsiyasi

Politikwerft Designagentur tomonidan yaratilgan CDU Hamburg Asosiy vazifa: Brend Identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2024 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirGrafika· 2024

CDU Hamburg Asosiy vazifa: Brend Identifikatsiyasi

muallif: Politikwerft Designagentur

Mijoz: CDU Hamburg

Grafika toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#153650 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

CDU Hamburg Asosiy vazifa: Brend Identifikatsiyasi haqida

Kitob matni: CDU Hamburg — Germaniyaning Hamburg shahridagi mintaqaviy siyosiy partiya uchun ishlab chiqilgan brend identifikatsiyasidir. Ushbu identifikatsiya bosma va raqamli media bo'ylab yagona vizual tilni qo'llab-quvvatlovchi modulli tuzilmaga asoslangan. So'z va figurativ belgi CDU harflarini Hamburg ramzi — uchta minorali va ikkita yulduzli qal'a tasviri bilan qorong'u ko'k rangdagi doiraviy asos yuzasida birlashtiradi. Figurativ belgi mustaqil ravishda ham qo'llaniladi, asos yuzasi esa turli tasvir va ranglar bilan to'ldirilishi mumkin. Barcha tashkiliy bo'linmalar uchun moslashuvchan (responsive) veb-saytlar yaratilgan.

Tan olinish

A' Design Award Temir Mukofoti haqida

CDU Hamburg Asosiy vazifa: Brend Identifikatsiyasi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. CDU Hamburg Asosiy vazifa: Brend Identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. CDU Hamburg Asosiy vazifa: Brend Identifikatsiyasi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
O'lchamlar va qadoqlash: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Teglar: Graphics, Illustration, Visual Communication Design, Brand Design
Ishlab chiqarish texnologiyasi: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Dizayn muammosi: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Tadqiqot: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Ilhom: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Loyiha muddati: The project started in April 2022 in Hamburg and finished June 2023.
Ish jarayoni: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.