Guyuelongshan Xitoy guruch vinosi qadoqlash dizayni by Yuejun Chen

Guyuelongshan Xitoy guruch vinosi qadoqlash dizayni by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2024

Guyuelongshan Xitoy guruch vinosi qadoqlash dizayni

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Xitoy guruch vinosi qadoqlash dizayni

Guyuelongshan — Xitoyning Chjeszyan provinsiyasidan bo'lgan xitoy guruch vinosi uchun qadoqlash dizaynidir. Vino an'anaviy jarayon asosida tayyorlanadi va tarkibidagi alkogol miqdori past bo'lib, bu ichimlikni yosh iste'molchilar tomonidan kundalik iste'mol qilish uchun mos qiladi. Qadoqlash xitoy manzara rassomchiligi estetikasiga asoslangan bo'lib, idish shakli tog'lar, suv va quyosh botishini eslatadi. Dizayn eski guruch vinosi qadoqlarining oddiy ko'rinishini yangilash va Sharq madaniyatini zamonaviy tarzda taqdim etishga qaratilgan. Qadoqning eni 340 mm, chuqurligi 130 mm va balandligi 150 mm ni tashkil etadi.

The Recognition

About the A' Design Award Kumush Mukofoti

Guyuelongshan Xitoy guruch vinosi qadoqlash dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Guyuelongshan Xitoy guruch vinosi qadoqlash dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Guyuelongshan Xitoy guruch vinosi qadoqlash dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.