Hunguest Hotels Brend Identifikatsiyasi by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 A' Design Award Bronza Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.
BronzaGrafika· 2024
Hunguest Hotels Brend Identifikatsiyasi
Client: Studio NUR
A' Design Award Bronza Mukofoti Winner in Grafika Category
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The Design
About Hunguest Hotels Brend Identifikatsiyasi
Hunguest Hotels — venger mehmonxonalar guruhi uchun yaratilgan brend identifikatsiyasidir. Ushbu identifikatsiya sifat va izchillikka bo'lgan sadoqatni ifodalaydi. Ish jarayoniga mavjud logotipni va barcha vizual elementlarni — mehmonxona lavhalaridan tortib bosma materiallargacha — qayta ishlab chiqish kiritilgan. Mehmonxonalarning ko'pchiligi spa va salomatlik markazlari bilan bog'liq bo'lgani sabab, dizayn suv bilan aloqadorlikni aks ettiradi. Logotip suv tomchilaridan tashkil topgan bosh harf H shaklida bo'lib, brendning asosiy rangi ko'k hisoblanadi. Yuqori bosma (letterpress) usuli, teridan bosilgan menyu muqovalari va yog'ochga o'yib ishlangan lavhalardan foydalanilgan.
The Recognition
About the A' Design Award Bronza Mukofoti
Hunguest Hotels Brend Identifikatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Hunguest Hotels Brend Identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Hunguest Hotels Brend Identifikatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- Tags
- hotel branding, wellness and spa, letterpress, Hungary
- Production Technology
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- Inspiration
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- Project Duration
- The project started in 2020 in Hungary and finished in 2023.
- Team Members
- Eszter Laki, Réka Imre
- Image Credits
- photographs by András Zoltai and Zoltán Gali
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