Yating Liu tomonidan Unicorn Rebrand Vizual Identifikatsiya

Yating Liu tomonidan yaratilgan Unicorn Rebrand Vizual Identifikatsiya — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2024 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirGrafika· 2024

Unicorn Rebrand Vizual Identifikatsiya

muallif: Yating Liu

Mijoz: Yating Liu

Grafika toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#154412 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Unicorn Rebrand Vizual Identifikatsiya haqida

Dizayner Yating Liu eksperimental loyiha doirasida Nyu-Yorkdagi meksikalik oziq-ovqat mashinasining brendini yangiladi. Dizayn yosh talabalarni jalb qilish uchun yorqin ranglar va nishonlardan foydalanadi. Logotipda "Uni" universitetni, "Corn" esa takosni bildiradi. Yoshlar orasida mashhur yagona shoxli ot mavzusi brendning haftalik yangi ta'mlarni taqdim etish strategiyasiga mos keladi. Logotip ispan grammatikasi qoidalariga rioya qilgan holda elementlarni ijodiy birlashtiradi. Menyu punktlari ham kollej bilan bog'liq atamalarni o'z ichiga olib, brendning mohiyatiga bog'langan yagona vizual tizimni yaratadi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Unicorn Rebrand Vizual Identifikatsiya A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Unicorn Rebrand Vizual Identifikatsiya yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Unicorn Rebrand Vizual Identifikatsiya puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
O'lchamlar va qadoqlash: Loyalty card 90mm x 54mm
Teglar: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Ishlab chiqarish texnologiyasi: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Dizayn muammosi: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Tadqiqot: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Ilhom: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Loyiha muddati: The project started in July 2021 and finished in September 2021 in Beijing, China.
Ish jarayoni: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.