Zhejiang Sci-Tech University tomonidan Martial Essence In Brew Asosiy Vazifa: Alkogol Ichimlik Qadoqlash

Zhejiang Sci-Tech University tomonidan yaratilgan Martial Essence In Brew Asosiy Vazifa: Alkogol Ichimlik Qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2024 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2024

Martial Essence In Brew Asosiy Vazifa: Alkogol Ichimlik Qadoqlash

muallif: Zhejiang Sci-Tech University

Mijoz: Zhejiang Sci-Tech University

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Martial Essence In Brew Asosiy Vazifa: Alkogol Ichimlik Qadoqlash haqida

Kitob Matni: Martial Essence In Brew — Venchjou shahridagi Yongjia hududiga tegishli distillangan alkogolli ichimlik "Laojiuhan" uchun yaratilgan qadoqlash dizaynidir. Dizaynda mahalliy jang san'ati bo'lgan Fenglin Janubiy Musht uslubi asosiy vizual element sifatida qo'llanilgan. Oltin ranguli chiziqlar oltita klassik harakatni tasvirlaydi, mahsulot nomi esa qalin kalligrafik uslubda yozilgan. Oxirgi harf ostidagi tomchi shakli distillash jarayoniga ishora qiladi. Shisha matoviy qora rangda ishlangan bo'lib, oltin rangli metall qopqoqqa ega. Shisha va qopqoqda tog' va daryo naqshlari o'yib ishlangan bo'lib, bu hududiy o'ziga xoslikni ta'kidlaydi hamda qo'ldan sirg'anib ketishning oldini oladi. Shisha hajmi 500 millilitrni tashkil qiladi.

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A' Design Award Bronza Mukofoti haqida

Martial Essence In Brew Asosiy Vazifa: Alkogol Ichimlik Qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Martial Essence In Brew Asosiy Vazifa: Alkogol Ichimlik Qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Martial Essence In Brew Asosiy Vazifa: Alkogol Ichimlik Qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
O'lchamlar va qadoqlash: Bottle: 500ml
Teglar: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
Ishlab chiqarish texnologiyasi: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
Dizayn muammosi: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
Tadqiqot: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
Ilhom: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
Loyiha muddati: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
Ish jarayoni: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
Jamoa a'zolari: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang