Jin Zhang tomonidan Hao Prawns Ziravorlar qadoqlash dizayni

Jin Zhang tomonidan yaratilgan Hao Prawns Ziravorlar qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2024 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2024

Hao Prawns Ziravorlar qadoqlash dizayni

muallif: Jin Zhang

Mijoz: Wuhan Sanbu Brand Design

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#154739 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Hao Prawns Ziravorlar qadoqlash dizayni haqida

Dizaynerlar o'xshash mahsulotlardan ajralib turish uchun keng oq maydondan foydalanadilar, tanish poker belgilari va rak tasvirini birlashtirib, iste'molchilarda tanishlik hissi uyg'atadilar; Brend nomining xitoy ierogliflari noto'g'ri talaffuz qilinishi oson bo'lganligi uchun, dizayner brendning inglizcha logotipini xitoy pinyin transkripsiyasi bilan yaratdi. Ton belgisini qo'shish brend nomini to'g'ri talaffuz qilishni osonlashtiradi, ton belgisining shakli esa galochkaga o'xshab, brend uchun yordamchi grafik element hosil qiladi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Hao Prawns Ziravorlar qadoqlash dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Hao Prawns Ziravorlar qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Hao Prawns Ziravorlar qadoqlash dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
O'lchamlar va qadoqlash: Width 185mm x Depth 45mm x Height 256mm
Teglar: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Ishlab chiqarish texnologiyasi: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Dizayn muammosi: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Tadqiqot: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Ilhom: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Loyiha muddati: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Ish jarayoni: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.