Hu Wan, Li Jianpeng and Shi Xiaoxia tomonidan Sheng Ming Yue Oy pishiriqlari sovg'a qutisi

Hu Wan, Li Jianpeng and Shi Xiaoxia tomonidan yaratilgan Sheng Ming Yue Oy pishiriqlari sovg'a qutisi — Qadoqlash Dizayni tanlov toifasida nufuzli 2024 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2024

Sheng Ming Yue Oy pishiriqlari sovg'a qutisi

muallif: Hu Wan, Li Jianpeng and Shi Xiaoxia

Mijoz: Netease Yanxuan Trading Co. Ltd

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Sheng Ming Yue Oy pishiriqlari sovg'a qutisi haqida

Kuzgi Oy bayrami davrida sovg'a qilish va shaxsiy iste'mol uchun oy pishiriqlari taqdim etiladi. Biroq, qadoqlash tobora hashamatli va isrofgarchilikka aylanib borayotgani sababli, jamoa ongli ravishda yanada ixcham va ekologik toza oy pishiriqlari sovg'a qutisini loyihalashtirdi. Sheng Ming Yue dengiz ustida ko'tarilayotgan yorqin oyni tasvirlaydi, bu xitoy xalqining birlashuv va go'zal narsalarga intilishini ifodalab, yuqori sifatli sovg'a xususiyatlarini saqlab qolgan holda Xitoy an'anaviy madaniyatining sifati va chuqurligini o'zida mujassam etadi. Maqsad barqaror turmush tarzini targ'ib qilish bilan birga bayramni nishonlashning yuqori sifatli va hamyonbop usulini taklif etishdir.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Sheng Ming Yue Oy pishiriqlari sovg'a qutisi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Sheng Ming Yue Oy pishiriqlari sovg'a qutisi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Sheng Ming Yue Oy pishiriqlari sovg'a qutisi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
O'lchamlar va qadoqlash: Width：200mm x Depth:110mm x Height：255mm
Teglar: Oriental Aesthetics, Package Design
Ishlab chiqarish texnologiyasi: As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.
Dizayn muammosi: The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
Tadqiqot: Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
Ilhom: Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
Loyiha muddati: The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
Ish jarayoni: The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
Jamoa a'zolari: Hu Wan
Li Jianpeng
Shi xiaoxia
Rasm mualliflari: Creative Director Hu Wan
Designer Li Jianpeng