Yiwen Zhang tomonidan Hand over Hand Brend identifikatsiyasi

Yiwen Zhang tomonidan yaratilgan Hand over Hand Brend identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2024 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2024

Hand over Hand Brend identifikatsiyasi

muallif: Yiwen Zhang

Mijoz: Hand over Hand

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#154975 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Hand over Hand Brend identifikatsiyasi haqida

Hand over Hand — maxsus ta'lim xizmatlarini taqdim etuvchi tashkilot uchun yaratilgan brend identifikatsiyasidir. Identifikatsiya uzviylik va o'ziga xoslikni saqlab qolish maqsadida avvalgi logotipning qo'lda chizilgan qo'l va kitob elementlarini o'zida saqlab qoladi. Yumshoq egri chiziqlari va yuqori kontrastli harf shakllariga ega bo'lgan zamonaviy Analogue shrifti do'stona va yaqin ohangni qo'llab-quvvatlaydi. Dumaloq va kvadrat geometrik kesimlar mintaqaviy va demografik xilma-xillikni aks ettiruvchi muvozanatli kompozitsiyani yaratadi. Tizim ijtimoiy tarmoqlar, veb-sahifalar, elektron kitoblar, tashqi reklama, jurnallar, qadoqlash va tashrif qog'ozlarida qo'llaniladi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Hand over Hand Brend identifikatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Hand over Hand Brend identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Hand over Hand Brend identifikatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
O'lchamlar va qadoqlash: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Teglar: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Ishlab chiqarish texnologiyasi: Adobe Creative Suite, Figma as the main development tool for this project.
Dizayn muammosi: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Tadqiqot: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Ilhom: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Loyiha muddati: The project started in July 2023 and finished in Sep 2023, in New York.
Ish jarayoni: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Jamoa a'zolari: Yiwen Zhang - Creative Director, Brand Designer, Content Creator