Chavannes Choy qadoqlash mahsuloti by Yifu Pan

Chavannes Choy qadoqlash mahsuloti by Yifu Pan is a highly esteemed winner of the very prestigious 2025 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2025

Chavannes Choy qadoqlash mahsuloti

by Yifu Pan

Client: Chavannes

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

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Colors

The Design

About Chavannes Choy qadoqlash mahsuloti

Chavannes — Xitoydagi Dunxuang muzeyi bilan Chavannes Tea kompaniyasi hamkorligida yaratilgan choy qadog'i. Qadoq qadimiy Ipak yo'lidan ilhomlangan yetti qismli seriyaga tegishli bo'lib, ushbu nusxa Gansu provinsiyasidagi Dunxuangni asosiy vizual mavzu sifatida oladi. Dunxuang devoriy suratlaridagi Uchuvchi Apsaralar tasvirlari Uyi tog' choyi bilan uyg'unlashtirilib, Ipak yo'li va choy madaniyatining uchrashuvini ko'rsatadi. Sovg'a qutisi kulrang karton va maxsus qog'ozdan tayyorlangan bo'lib, issiq bosma, UV va relyefli bosma usullaridan foydalanilgan. Ikkita qarama-qarshi tortma har birida uchtadan kichik quti bo'lib, har bir qutida bitta choy paketchasi joylashgan.

The Recognition

About the A' Design Award Bronza Mukofoti

Chavannes Choy qadoqlash mahsuloti A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Chavannes Choy qadoqlash mahsuloti yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Chavannes Choy qadoqlash mahsuloti ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a joint product of Chavannes Tea and the Dunhuang Museum in China. Sha Huang is one of the seven silk road mask series products of Chavannes Tea, and China's Gansu Dunhuang is the main visual element, combining the Flying Apsaras sculptures of Dunhuang with Chinese Wuyi Rock Tea. It showcases the fusion of the Silk Road and tea culture. In our design, we use exquisite illustration envelopes and double-drawer boxes to display the refinement of the tea packaging and brand tonality.
Dimensions & Packaging: 250mm（W）*45mm（D）*180mm（h）
Tags: CHAVANNES,panyifu,IFPD,tea package,YIFUPAN
Production Technology: The process uses gray plate material and special paper, combined with hot stamping/UV/relief printing techniques. The box is a double-drawer box with three small boxes on both sides, each containing a separate tea bag.
Design Challenge: n this series, we need to maintain the same illustration and packaging design style as the other six Silk Road series of the tea brand. While delivering the brand value of tea.
Research: The Silk Road Dunhuang Flying Apsaras Series packaging we designed for Chavannes Tea is the first of the seven series we designed for the brand.
From the ancient Sanxingdui to the Terracotta Warriors of Emperor Qin Shi Huang to Dunhuang, it follows the route of the ancient Silk Road from east to west. This packaging is the Dunhuang Flying Apsaras series.
In terms of craftsmanship and illustration, we have made every effort to restore the beauty of the fusion of Dunhuang murals and Chinese tea. It is not only a fusion of culture and visuals, but also a fusion of the ancient Silk Road and tea.
Inspiration: The inspiration for the packaging design of Chavannes Tea comes from the ancient Silk Road that passed through Dunhuang in China. The exquisite style of the packaging is derived from the Flying Apsaras and Buddha statues in the Dunhuang murals, which we combined with Wuyi Rock Tea. We showcase the brand colors imperial purple and the brand symbol to display the overall tone of Chavannes Tea.
Project Duration: 2024/5
Operation Flow: The gift box of this tea package is light and compact, and adopts the form of opposite-pull drawer packaging, which is easy to carry and collect. Gray board gift boxes and cardboard four-color printing envelopes are used, while different processes such as bronzing, UV and bump are used to highlight the temperament of packaging and the classical and mysterious beauty of the Silk Road and Chinese Dunhuang culture.
Team Members: Yifu Pan
Image Credits: Designer/Photo/video Yifu Pan