Sxdesign tomonidan Gua Gua Xing Qiu Brend Identifikatsiyasi

Sxdesign tomonidan yaratilgan Gua Gua Xing Qiu Brend Identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2024 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirGrafika· 2024

Gua Gua Xing Qiu Brend Identifikatsiyasi

muallif: Sxdesign

Mijoz: Guangxi Welfare Lottery Issue Center

Grafika toifasida A' Design Award Temir Mukofoti g'olibi

12,896

Tasdiqlangan mukofot g'olibi

#155947 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Gua Gua Xing Qiu Brend Identifikatsiyasi haqida

Gua Gua Xing Qiu — Xitoyda tezkor qirib-o'ynash lotereyasini reklama qilish faoliyati uchun yaratilgan brend identifikatsiyasidir. So'z belgisi shtrixlarni kamaytiradi va xitoy ierogliflarining tuzilishini moslashtiradi, shu tariqa o'qish qulayligi saqlanib qoladi, ayni paytda yaqindan qaralganda kutilmagan hodisa hissi paydo bo'ladi. Grafik elementlar logotipning geometrik tilini davom ettiradi va lotereya chiptasining qirib-o'ynash sohasini mavhum tarzda ifodalaydi. Bosib chiqarishda qayta ishlanadigan asos materiallarida yuqori sifatli texnikalardan foydalaniladi. Yaxlit vizual tizim yosh o'yinchilar uchun qirib-o'ynash dunyosining qiziqarli manzarasini tasvirlaydi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Gua Gua Xing Qiu Brend Identifikatsiyasi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Gua Gua Xing Qiu Brend Identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Gua Gua Xing Qiu Brend Identifikatsiyasi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: While ensuring readability, by reducing strokes and changing the structure appropriately, the wordmark gives people an unfamiliar sense of amazement and fun after they recognize Chinese characters and look further. The patterns follow the geometric design language of logo and expresses the appearance of scratching area of lottery abstractly. The whole visual system together portrays a scratch-off world that radiates fun and surprises that people are looking forward to exploring and unveiling.
O'lchamlar va qadoqlash: The minimum recommended size of the logo is 12 mm for physical printing and 100 px for digital display, and in addition, the design contains detailed requirements for the safe area of the logo and the combination of the individual elements.
Teglar: Brand identity, Chinese, Instant lottery, Fun, Youthful, Activities offline
Ishlab chiqarish texnologiyasi: GuaGuaXingQiu's minimalist and recognizable design conveys youthful vitality and fun. The materials are produced using sustainable materials to ensure that every entity of the brand is environmentally friendly. The precise execution of high-quality printing techniques on recyclable substrates reflects the brand's commitment to environmental responsibility and the eco-friendly and philanthropic attributes of the welfare lottery industry.
Dizayn muammosi: For a long time, the strategy of China's lottery promotional activities has been centered on prize-winning and public welfare. It was a big challenge for the designer to change the client's strategy to focus on fun through practical and reliable data analysis and comprehensive design. It was also a challenge to convey the concept accurately, appeal to young people and avoid under-ageing (minors are not allowed to buy lottery tickets in China).
Tadqiqot: Through data analysis, researchers found that today's Chinese lottery players pay more attention to fun and socializing when purchasing lottery tickets than winning. As a result, a plan was developed to give the lottery a new label by creating a new brand with a fun, youthful theme. Further, the research found that the fun of buying lottery tickets comes from the excitement of chasing change, which became the core concept that ties the whole design together.
Ilhom: To solve Chinese lottery industry's difficulties in attracting youngsters, by studying language habits and social preferences of people, project creates a new brand for China welfare lottery's instant ticket promotion activities. The design deconstructs the excitement of seeking changes in dull life, which is the source of lottery's fun. With the visual system, designers build a world of fun and surprises for young players, and make scratching lotteries a new social currency for them.
Loyiha muddati: The project started in March 2023 in Beijing and finished in October 2023 in Beijing.
Ish jarayoni: The brand "Gua Gua Xing Qiu (Scratch-off Planet)" will mainly serve as offline activity zone, hosting the welfare lottery's offline activities and centralizing the focus of them. In designers' visions, the new brand may build a group of young lottery players who regard scratching lottery as a new social trend, which is adapted to the context of contemporary Chinese Internet culture, and make scratching lottery tickets a topic of young culture.
Jamoa a'zolari: Xiao Xiao
Pan Li
Huang Hao
Chen Xu
Dr. Zhang Rong
Wu Fangbo
Hao Qian
Zhou Qian
Tian Jianing
Lin Hongnan
Liu Beibei
Ai Yangyu