Delpasand Qora choy uchun qadoqlash dizayni by Mohammadreza Eslamparast

Delpasand Qora choy uchun qadoqlash dizayni by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2025 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.

TemirQadoqlash· 2025

Delpasand Qora choy uchun qadoqlash dizayni

by Mohammadreza Eslamparast

Client: Delpasand

A' Design Award Temir Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Delpasand Qora choy uchun qadoqlash dizayni

Delpasand - qora choy uchun qadoqlash dizaynidir. Assortiment aromatik va original sifatida taqdim etilgan Seylon choyi hamda Eron choyini o'z ichiga oladi. Qora rang asosiy rang sifatida tanlangan, chunki u quritilgan choy bargларining rangiga mos keladi. Choynak va choy fermasining tekis illyustratsiyalari har bir mahsulotning kelib chiqishini ko'rsatadi. Fermer, fil va ibodatxona Seylonni ifodalaydi, fermer xo'jaligi sahnalari esa Eronni ifodalaydi. Yorqin va farqli ranglar xaridorlarga javonda navlarni bir-biridan ajratishga yordam beradi. Har bir quti bosma naqsh bilan kartonga ofset usulida chop etilgan.

The Recognition

About the A' Design Award Temir Mukofoti

Delpasand Qora choy uchun qadoqlash dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Delpasand Qora choy uchun qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Delpasand Qora choy uchun qadoqlash dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Delpasand has 2 kinds of tea, Ceylon and Iranian tea.
Ceylon has 2 kinds of tea,Aromatic and original.
The color black was chosen because of the color of dried tea and to make them different on shelves, they were illustrated.
The teapot and farm illustration shows their countries' content.
the symbols, farm, farmer, elephant and the temple are used to show Ceylon and the symbols, Iran farms are used to show Iranian tea.
Different sharp colors are used to make easier them to chose.
Dimensions & Packaging: Width 120 mm x Depth 80 mm x Height 200 mm.
Tags: Black Tea, Illustration, Colorful, Modern Design, Drink, Hot drink,
Production Technology: Offset print on the cardboard in 5 colors, CMYK and one Pantone color in each artwork with UV and emboss.
Design Challenge: Many objects, characters and their colors in a small teapot on the packaging was the main Challenge.
Research: Before design, the design group researched about 10 days to see the concept and appearance of other packagings in markets to know and find their path. To make them different and attractive it has been decided to design in flatten illustration because the other packaging were designed with real picture.
Inspiration: A teapot was chosen as a symbol of tea and hot drink. The tea farm was the main subject of design. The atmosphere of each Ceylon and Iran is different so their countries' symbols were chosen.
Project Duration: April - May 2022, Tehran, Iran
Operation Flow: To make the design friendly, the illustration was chosen, because it made the design like a story to contact the customers.
Image Credits: Illustrator Mohammadreza Eslamprast, 2022.
Assistant: Samyar Eslamparast and Soodabe Zomorodi.