Sabbioni Branding Brend Targ'iboti by Paul Robb is a highly esteemed winner of the very prestigious 2024 A' Design Award Oltin Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.
OltinGrafika· 2024
Sabbioni Branding Brend Targ'iboti
by Paul Robb
Client: Grafiche Sabbioni
A' Design Award Oltin Mukofoti Winner in Grafika Category
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The Design
About Sabbioni Branding Brend Targ'iboti
Grafiche Sabbioni kompaniyasi 60 yillik yubileyini nishonlash uchun yangi brend pozitsiyasiga muhtoj bo'ldi. Salt&Pepper kompaniya bilan hamkorlikda ushbu muhim bosqichni targ'ib qilish uchun zamonaviy vizual tillar yaratdi, brendning qadoqlashda barqarorlik va an'anaviy bosma jarayonlaridagi imkoniyatlarini ta'kidlab berdi. Salt&Pepper energiyali, mustahkam va ijobiy brending tizimini yaratib, kompaniyaning asosiy qadriyatlarini targ'ib qilish uchun suv asosidagi siyohlar va minimal qog'oz chiqindilaridan foydalangan holda 100 foiz barqaror liniyani ishlab chiqdi.
The Recognition
About the A' Design Award Oltin Mukofoti
Sabbioni Branding Brend Targ'iboti A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Sabbioni Branding Brend Targ'iboti misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Sabbioni Branding Brend Targ'iboti kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
- Dimensions & Packaging
- Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
- Tags
- Branding
- Production Technology
- Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
- Design Challenge
- Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
- Research
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Inspiration
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Project Duration
- September - December 2023 - Italy
- Operation Flow
- The project was presented to the market in late 2023
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Team Members
- Paul Henry Robb
Moira Bartoloni - Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
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