Li Tiebin tomonidan Heu 70th Anniversary Logotip va Vizual Identifikatsiya Tizimi

Li Tiebin tomonidan yaratilgan Heu 70th Anniversary Logotip va Vizual Identifikatsiya Tizimi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2024 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushGrafika· 2024

Heu 70th Anniversary Logotip va Vizual Identifikatsiya Tizimi

muallif: Li Tiebin

Mijoz: Harbin Engineering University

Grafika toifasida A' Design Award Kumush Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Heu 70th Anniversary Logotip va Vizual Identifikatsiya Tizimi haqida

Ushbu dizayn maktabning 70 yillik rivojlanish tarixini muvaffaqiyatli namoyish etadi. Ma'lumotlarni o'rganish va kampus tadqiqotlari orqali u hikoya chizig'ini ifodalash uchun totemlardan foydalanish usulini innovatsion tarzda qo'llaydi. U maktabning tarixiy madaniyati va ilmiy tadqiqot texnologiyalari elementlarini birlashtiradi. Tasvirlar ramzlarga soddalashtiriladi va xabarni yetkazish uchun qayta tashkil etiladi. To'lqinli chiziqlar bilan birgalikda tantanali 70 logotipini hosil qiladi va dizayn kommunikatsiyasida o'qilishni yaxshilaydi. U maktabning noyob jozibasini va ajoyib yutuqlarini dunyoga taqdim etadi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Heu 70th Anniversary Logotip va Vizual Identifikatsiya Tizimi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Heu 70th Anniversary Logotip va Vizual Identifikatsiya Tizimi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Heu 70th Anniversary Logotip va Vizual Identifikatsiya Tizimi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
O'lchamlar va qadoqlash: The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
Teglar: Logo, Visual Identity, Brand, Anniversary Celebration, University
Ishlab chiqarish texnologiyasi: Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
Dizayn muammosi: Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
Tadqiqot: The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
Ilhom: The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
Loyiha muddati: The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
Ish jarayoni: The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
Jamoa a'zolari: Li Tiebin
Rasm mualliflari: Li Tiebin, 2022.