Dreavita Mental Wellness Brendlash by Cansu Dagbagli Ferreira

Dreavita Mental Wellness Brendlash by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award Bronza Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

BronzaGrafika· 2024

Dreavita Mental Wellness Brendlash

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Bronza Mukofoti Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #158644

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Colors

The Design

About Dreavita Mental Wellness Brendlash

Dreavita ilg'or va inklyuziv sog'lomlashtirish brendidir. Vizual identifikatsiya brendning inklyuziv xarakterini aks ettiruvchi nozik, hurmatli va e'tiborli bo'lishi ko'zda tutilgan. Kontseptsiya kuchli tabiat g'oyasidan kelib chiqqan va "Soddalikdan ilhomlangan chidamlilik" deb ataladi. Tabiat naqshlari izchillik, kuch va o'sishga ishora qilgani kabi, brendlash ham bu xabarlarni tasdiqlovchi iboralar va minimal dizayn yondashuvi orqali yetkazishni maqsad qiladi. Illustratsiyalar tabiat naqshlariga qaratilgan bo'lib, takrorlanish va chidamlilik hayotda muvaffaqiyatga olib kelishini namoyish etadi.

The Recognition

About the A' Design Award Bronza Mukofoti

Dreavita Mental Wellness Brendlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Dreavita Mental Wellness Brendlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Dreavita Mental Wellness Brendlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Dimensions & Packaging: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Tags: wellness, mental, health, psychology, identity, inclusive, community, nature
Production Technology: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Design Challenge: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Research: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspiration: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Project Duration: 2 months, 2023, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery