Jonathan Ramirez and Juliana Betancur tomonidan Lax Brendlash

Jonathan Ramirez and Juliana Betancur tomonidan yaratilgan Lax Brendlash — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2024 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2024

Lax Brendlash

muallif: Jonathan Ramirez and Juliana Betancur

Mijoz: Written and Drawn Studio

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Lax Brendlash haqida

Mijoz uchun ma'lumotlar yig'ish va CRM xabar almashish kompaniyasi uchun raqamli va zamonaviy uslubda logo yaratish vazifasi qo'yildi. Lax nomi ChiLax yoki ReLax so'zlaridan kelib chiqqan bo'lib, foydalanuvchilarga osoyishtalik hissini etkazadi. O'ziga xoslik qo'shish maqsadida, avtomatlashtirilgan CRM biznesida ko'pincha e'tibordan chetda qoladigan mijozlarga g'amxo'rlikni ifodalovchi yurak belgisi kiritildi. Ma'lumotlarning muhimligi va raqamlashtirishni bildirish uchun piksellar qo'llandi. Shunday qilib, asosiy elementlar birlashtirildi: mijozlarga mehr-muhabbat uchun yurak, ma'lumotlar uchun piksellar va dam olish uchun X harfi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Lax Brendlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Lax Brendlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Lax Brendlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
O'lchamlar va qadoqlash: The sizes depend of the media where it is applied
Teglar: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Ishlab chiqarish texnologiyasi: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Dizayn muammosi: Craft something distinctive that articulates the technology, costumer care and digitalization
Tadqiqot: This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Ilhom: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Loyiha muddati: Strategy; one week
Creativity: 2 weeks
Designing: 1 Week
Ish jarayoni: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Jamoa a'zolari: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Rasm mualliflari: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango