Cansu Dagbagli Ferreira tomonidan Heti Brending va Qadoqlash

Cansu Dagbagli Ferreira tomonidan yaratilgan Heti Brending va Qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2024 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2024

Heti Brending va Qadoqlash

muallif: Cansu Dagbagli Ferreira

Mijoz: Cansu Dagbagli Ferreira

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#158924 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Heti Brending va Qadoqlash haqida

Heti, Dakota tilida Uy ma'nosini bildiruvchi so'zdan olingan nomi bilan, tabiiy infuziya qilingan lazzatlar orqali uy mohiyatini uyg'otuvchi ichimliklar taqdim etadi va Shimoliy Amerikaning mahalliy o'simliklarini ulug'laydi. Ushbu ijtimoiy ta'sirli brend daromadning bir qismini qabila hamjamiyatlarini qo'llab-quvvatlashga bag'ishlaydi. Effortless Wisdom brending konsepsiyasi mahalliy uslubdagi illyustratsiyalar va lazzatlarni namoyish etadi, qadoqlash dizayni Dakota san'atining geometrik simmetriyasidan ilhomlangan holda muvozanat va uyg'unlikni ifodalaydi. Dizayn monoxrom palitrani rangli akssentlar bilan birlashtiradi va zamonaviy kontekstda mahalliy xalqlar san'atining chuqurligini ta'kidlaydi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Heti Brending va Qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Heti Brending va Qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Heti Brending va Qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
O'lchamlar va qadoqlash: 12 oz can label dimensions are 151 x 195 mm
Teglar: native, indigenous, social, infused, drink, illustration
Ishlab chiqarish texnologiyasi: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Dizayn muammosi: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Tadqiqot: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Ilhom: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Loyiha muddati: 8 months, 2023-2024, United States and France
Ish jarayoni: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery