Guangzhou ID Advertising Co.,Ltd tomonidan Eastroc Amla Juice Ichimlik qadoqlash dizayni

Guangzhou ID Advertising Co.,Ltd tomonidan yaratilgan Eastroc Amla Juice Ichimlik qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2024 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2024

Eastroc Amla Juice Ichimlik qadoqlash dizayni

muallif: Guangzhou ID Advertising Co.,Ltd

Mijoz: Guangzhou ID Advertising Co.,Ltd

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#159061 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Eastroc Amla Juice Ichimlik qadoqlash dizayni haqida

Eastroc Amla sharbati — meva sharbati ichimligi uchun mo'ljallangan qadoqlash dizaynidir. Qadoqlashda amla mevasining tabiiy rangini aks ettiruvchi va ichimlikning og'iz ta'mini tozalovchi hamda hazm qilishga foydali xususiyatlarini ifodalovchi yumshoq yashil tus ustunlik qiladi. Shisha bo'yni va karton qutida uchta nuqta uzluksiz to'r naqshi shaklida joylashtirilgan bo'lib, bu tovarning javondagi vizual ko'rinishini kuchaytiradi. Yorliq bo'ylab amla mevalarining kattalashtirilgan tasvirlari galma-gal joylashtirilgan bo'lib, bu e'tiborni tortadi va sharbat tarkibidagi yuqori miqdorni bildiradi. Sharbat ekologik toza siyoh bilan chop etilgan to'liq yorliqli silindrsimon PET shishaga quyilgan.

Tan olinish

A' Design Award Temir Mukofoti haqida

Eastroc Amla Juice Ichimlik qadoqlash dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Eastroc Amla Juice Ichimlik qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Eastroc Amla Juice Ichimlik qadoqlash dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
O'lchamlar va qadoqlash: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
Teglar: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
Ishlab chiqarish texnologiyasi: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
Dizayn muammosi: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
Tadqiqot: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
Ilhom: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
Loyiha muddati: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
Ish jarayoni: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
Jamoa a'zolari: Yilin Lu, Zijun Liu,Jianchao Chen