Ye Zhang tomonidan Joyful Garden Tour Tadbir Brend Dizayni

Ye Zhang tomonidan yaratilgan Joyful Garden Tour Tadbir Brend Dizayni — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2024 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2024

Joyful Garden Tour Tadbir Brend Dizayni

muallif: Ye Zhang

Mijoz: Beijing Jiaotong University

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#159119 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Joyful Garden Tour Tadbir Brend Dizayni haqida

"Joyful Garden Tour" — Pekindagi Yozgi Saroy va Eski Yozgi Saroyda o'tkaziladigan Xitoy Yangi yili bog' bayrami uchun yaratilgan tadbir brend dizaynidir. Ikkala bog'ning taniqli binolari o'rganilib, aniq grafik piktogrammalarga soddalashtirilgan. Piktogrammalar 2024-yil xitoy zodiakining ajdaho motivi bilan uyg'unlashtirilgan. Ko'k va pushti ranglar uzoq tarixdan olingan yangi hayotiylikni ifodalaydi. Plakatlar, broshyuralar va otkritkalar marvarid qog'ozda relyef bosma va kumush bosma texnikasi bilan chop etilgan. Emblema an'anaviy xitoy kumush emal san'atidan foydalanadi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Joyful Garden Tour Tadbir Brend Dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Joyful Garden Tour Tadbir Brend Dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Joyful Garden Tour Tadbir Brend Dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Through extensive data research, most famous buildings in the Old Summer Palace and the Summer Palace are selected to be graphically manipulated to create the most recognizable and communicable icon, and combined it with Loong, the Chinese Zodiac motif for 2024. Blue and pink colors were chosen to reflect the new vitality that has emerged from its long history. We explore suitable visual presentation method for architectural icons, and help the development and intermingling of diverse cultures.
O'lchamlar va qadoqlash: Billboard poster: 420mm × 594mm
Paper fold: 100mm × 200mm
Promotional poster: 210mm × 297mm
Card: 55mm × 85mm
Bracelet: 25mm × 200mm
Emblem: Approximately 60mm × 60mm
Handbag: 285mm × 285mm
Sticker: 25mm × 25mm, 25mm × 10mm
Teglar: culture; traditional elements; brand planning; inheritance and innovation; Eastern aesthetics; modern design;
Ishlab chiqarish texnologiyasi: "Joy of Garden Tour" is a brand of garden party activities taking place in the Summer Palace and the Old Summer Palace in 2024. Paper materials such as brochures, posters, and cards are printed on pearl paper with embossing and silver stamping techniques. The emblem adopts traditional Chinese silver enamel craftsmanship, which has commercial value while maintaining deep significance of traditional Chinese culture.
Dizayn muammosi: The core challenge in the design process is how to integrate classical architecture with modern aesthetics, ensuring that the brand image is both unique and easily recognizable, while also meeting the expectations and needs of the target audience to address market changes.
Tadqiqot: Type: Brand Design Research
Goal: To build a Chinese New Year Garden Party that combines traditional charm and modern design style.
Methods: By employing literature research, on-site visits, event planning, brand communication, and data analysis, a comprehensive approach was taken to establish a brand for the New Year Garden Party at the Summer Palace and the Old Summer Palace combining traditional architecture with the cultural elements of the Year of the Dragon. The project primarily utilized AI and PS for production.
Outcome: By integrating the architectural icons of the Summer Palace and the Old Summer Palace with the cultural elements of the Year of the Dragon, a cultural brand for the New Year Garden Party was created with a youthful aesthetic.
Impact: With the successful implementation of the Garden Party activities, not only has it deepened the public's understanding of the traditional architecture of the Summer Palace and the Old Summer Palace, but it has also promoted the dissemination of the traditional culture of the Year of the Dragon. It has enhanced visitors' cultural participation and sense of belonging, elevated the cultural taste of the scenic area, and injected new vitality into the regional cultural tourism development.
Ilhom: The "Joyful Garden Tour" is the 2024 Chinese New Year event jointly organized by the Old Summer Palace and the Summer Palace. Only on the first day of the Spring Festival holiday, they welcomed nearly 160,000 visitors.
In this event branding design,we traced the historical lineage of the two gardens and presented their unique historical essence in a new way, and visitors can deeply feel the historical heritage and vitality of the Summer Palace and the Old Summer Palace during the garden tour.
Loyiha muddati: Started in July 2023, the project was completed in October, and was launched from January 1 to February 29, 2024 in the Summer Palace and the Summer Palace in Beijing.
Ish jarayoni: This brand is an advertising and a cultural creative product for the New Year Garden Party at the Summer Palace and the Old Summer Palace. It is distributed and sold both inside and outside the palaces for promotional purposes and as souvenirs for visitors.
Patentlar: This work is all original images not copyrighted.
Jamoa a'zolari: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：YuyangWu
Designer：YudiLei
Designer：KaixuanJia
Designer：HuanxiaoGuo
Rasm mualliflari: This work is all original images not copyrighted.