Hangzhou Scenery Asosiy funksiya: Mineral suv qadoqlash by Peng Guozhi

Hangzhou Scenery Asosiy funksiya: Mineral suv qadoqlash by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2024

Hangzhou Scenery Asosiy funksiya: Mineral suv qadoqlash

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

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Verified Award Winner
Verify Award Status for #159134

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Asosiy funksiya: Mineral suv qadoqlash

Kitob matni: Hangzhou Scenery — shisha idishga asoslangan mineral suv qadoqlash seriyasidir. Idishning kengligi 60 mm, chuqurligi 60 mm va balandligi 210 mm bo'lib, 318 millilitr suyuqlik sig'diradi. Ingichka shakli qulay ushlab turishni ta'minlaydi. Plastik o'rniga shisha ishlatilgan, shu sababli idishni qayta ishlatish mumkin va chiqindilar kamayadi. Yorliqlar issiqlik bilan bosma usulida tayyorlangan bo'lib, shishaning katta qismini qoplaydi. Tasvirlarda Xitoyning Hangzhou shahridagi diqqatga sazovor joylar, jumladan G'arbiy ko'l, Buyuk kanal va Xixi Milliy Botqoqlik Bog'i tasvirlangan.

The Recognition

About the A' Design Award Bronza Mukofoti

Hangzhou Scenery Asosiy funksiya: Mineral suv qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Hangzhou Scenery Asosiy funksiya: Mineral suv qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Hangzhou Scenery Asosiy funksiya: Mineral suv qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi