Bedtime Story Butik Shokolad Qadoqlashi by Xi Yang

Bedtime Story Butik Shokolad Qadoqlashi by Xi Yang is a highly esteemed winner of the very prestigious 2024 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2024

Bedtime Story Butik Shokolad Qadoqlashi

by Xi Yang

Client: Amovo

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #159310

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Colors

The Design

About Bedtime Story Butik Shokolad Qadoqlashi

Bu gurme shokolad seriyasi uchun qadoqlash dizaynidir. Tashqi qutidagi grafikalar har bir shokolad ta'mining alohida ta'm tajribasini aks ettiradi: u yorqin, jonli yoki sirli va noodatiy bo'lsin. Mahsulot ta'mini tasvirlash uchun vizual element sifatida bevosita ovqat naqshlaridan foydalanadigan ko'pchilik shokolad qadoqlashlaridan farqli o'laroq, ushbu seriya ta'm orqali yuzaga keladigan boy assotsiatsiyalar va hissiy o'zgarishlarni hikoya hissi bilan o'ziga xos grafikalar orqali yetkazadi.

The Recognition

About the A' Design Award Kumush Mukofoti

Bedtime Story Butik Shokolad Qadoqlashi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Bedtime Story Butik Shokolad Qadoqlashi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Bedtime Story Butik Shokolad Qadoqlashi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor—be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
Dimensions & Packaging: 19X7X4.5CM
Tags: Chocolate, Gourmet Chocolate
Production Technology: The packaging of this series uses special paper with a metallic texture, printing large areas of black patterns, creating a strong visual contrast.
Inspiration: Inspired by bedtime stories from childhood, each story is imaginative, just like every piece of chocolate has its own unique flavor, each piece of chocolate tells a story. Tasting chocolate is like being slowly led into a mysterious realm, where taste memories are awakened and imagination unfolds.
Project Duration: The project started in Beijing in April 2022 and concluded in May 2022. It was launched in the Chinese market in January 2023.

Read the Press Release