PepsiCo Design and Innovation tomonidan 7Up Destinations Venezuela Ichimlik qadoqlash dizayni

PepsiCo Design and Innovation tomonidan yaratilgan 7Up Destinations Venezuela Ichimlik qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2024 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2024

7Up Destinations Venezuela Ichimlik qadoqlash dizayni

muallif: PepsiCo Design and Innovation

Mijoz: PepsiCo

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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7Up Destinations Venezuela Ichimlik qadoqlash dizayni haqida

Kitob matni: 7Up Destinations Venesuela — Lotin Amerikasi bozori uchun yaratilgan va Venesuelada sotiladigan cheklangan seriyali ichimlik bankalari to'plamidir. To'rtta banka mamlakatning to'rtta manzarali va mashhur turistik joylarini — Adikora, Los-Rokes, El-Yake va Kanaima — ifodalaydi. Har bir dizaynda Venesuelaning mahalliy o'simlik va hayvonot dunyosi tasvirlangan. Har bir bankaning old tomonida brendni oson tanish uchun klassik 7Up yashil rangi saqlab qolingan. Bankaning orqa tomonida esa sayohatdan ilhomlangan grafikalar uchun fon sifatida tropik akva-ko'k rang qo'llanilgan. Maqsad — iste'molchilar bilan emotsional bog'liqlik o'rnatishdir.

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A' Design Award Bronza Mukofoti haqida

7Up Destinations Venezuela Ichimlik qadoqlash dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. 7Up Destinations Venezuela Ichimlik qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. 7Up Destinations Venezuela Ichimlik qadoqlash dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

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Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: 7UP® is delivering vacation vibes with their ‘Destinations’ campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
Ilhom: Each design in the Destinations series reflects the lushness of the country’s local flora and fauna, as well as the refreshing attitude and taste of 7UP. The graphic composition of each visual harmoniously mixes the design elements and inspires an emotional connection with consumers. The front of the can retains the classic 7UP green for easy brand recognition, while the backside of the can embraces a tropical aqua blue as the backdrop for the travel-inspired graphics.

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