Lays Dungeons And Dragons Oziq-ovqat qadoqlash by PepsiCo Design and Innovation

Lays Dungeons And Dragons Oziq-ovqat qadoqlash by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2024

Lays Dungeons And Dragons Oziq-ovqat qadoqlash

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #159630

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Dungeons And Dragons Oziq-ovqat qadoqlash

Lays Dungeons and Dragons — kartoshka chipslari turkumi uchun yaratilgan oziq-ovqat qadoqlash dizaynidir. Ushbu qadoqlash 2023-yilgi "Dungeons and Dragons, Honor Among Thieves" filmi bilan hamkorlikda chiqarilgan bo'lib, unga influenserlar uchun maxsus to'plam ham qo'shilgan. Dizayn filmning fantaziya olamidan ilhom olgan. Kampaniyaning markaziy qahramoni — The Potato, ya'ni filmda paydo bo'ladigan va ayni paytda haqiqiy kartoshka bo'lgan personaj. Ushbu mavzu hikoyani chipslar uchun xomashyo yetkazib beradigan AQSh va Kanadadagi 100 dan ortiq fermer xo'jaliklarida yetishtiriladigan kartoshkalar bilan bog'laydi.

The Recognition

About the A' Design Award Kumush Mukofoti

Lays Dungeons And Dragons Oziq-ovqat qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Lays Dungeons And Dragons Oziq-ovqat qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Lays Dungeons And Dragons Oziq-ovqat qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
Inspiration: The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

Read the Press Release