Bronza Qadoqlash · 2024
Pepsi X Spotify Asosiy funksiya: Ichimlik uchun qadoqlash
by PepsiCo Design and Innovation
- A' Design Award Bronza Mukofoti 2024 in Qadoqlash
- CLIENT: PepsiCo
- Estimated Number of Design Views: 32,713
- Verification code 2F49424E00 · Verify this award
Colors
About Pepsi X Spotify Asosiy funksiya: Ichimlik uchun qadoqlash
Kitob matni: Pepsi x Spotify — Misr auditoriyasi uchun yaratilgan cheklangan nashr ichimlik bankasi dizaynidir. Badiiy kompozitsiya Pepsi va Spotify vizual identifikatsiyalarini teng darajada birlashtiradi. Pepsi'ning dadil ko'k rangi Spotify va Misrdagi rep sahnasiga xos bo'lgan yorqin yashil rang bilan uyg'unlashtirilgan. Fon glitch naqshlari va qo'lda yozilgan qo'shiq matnlari bilan bezatilgan qog'oz qatlamlaridan iborat. Banka ustiga bosilgan QR-kod odamlarga naqd pul qaytarish kampaniyasi uchun yaratilgan Pepsi qo'shig'ini tinglash imkonini beradi. Banka bilan bir qatorda influenser to'plami ham ishlab chiqilgan.
About the A' Design Award Bronza Mukofoti
Pepsi X Spotify Asosiy funksiya: Ichimlik uchun qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Pepsi X Spotify Asosiy funksiya: Ichimlik uchun qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Pepsi X Spotify Asosiy funksiya: Ichimlik uchun qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.
Press Kit
- Unique Properties
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inspiration
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
