Dotline Korporativ Identifikatsiya by Tomohiro Kaji

Dotline Korporativ Identifikatsiya by Tomohiro Kaji is a highly esteemed winner of the very prestigious 2024 A' Design Award Oltin Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

OltinGrafika· 2024

Dotline Korporativ Identifikatsiya

by Tomohiro Kaji

Client: Dotline Co., Ltd.

A' Design Award Oltin Mukofoti Winner in Grafika Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dotline Korporativ Identifikatsiya

Ushbu identifikatsiya tizimi keng qamrovli biznes tuzilmasi va kompaniya qarashlari asosida yaratilgan — Social Heroes mijozlar, xodimlar, nomzodlar va sohadagi barcha tegishli odamlarga kompaniyaning ko'z-qarashlarini ilhomlantirish uchun. Dotline biror kishining kundalik hayotiga yordam berish uchun kelgan barcha xodimlarni qahramon deb biladi. Logotip "dots" so'zidan olingan D va "line" so'zidan olingan L harflari asosida yaratilgan, plash silkitib oldinga harakatlanayotgan qahramonning grafik ramzidir. Dotline 7 ta biznes toifasini taqdim etganligi sababli, logotiplar har bir biznes toifasini aks ettiruvchi 7 xil rangdan iborat rang tizimida keladi va original brend shrifti bilan yozilgan.

The Recognition

About the A' Design Award Oltin Mukofoti

Dotline Korporativ Identifikatsiya A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Dotline Korporativ Identifikatsiya misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Dotline Korporativ Identifikatsiya kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Dimensions & Packaging: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Tags: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
Production Technology: Grid system with the golden section, over ray,
multiplication
Design Challenge: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
Research: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Inspiration: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Project Duration: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.