Extra Melty Upgrade Yalpiz Qadoqi by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.
BronzaQadoqlash· 2024
Extra Melty Upgrade Yalpiz Qadoqi
A' Design Award Bronza Mukofoti Winner in Qadoqlash Category
Verified Award Winner
Verify Award Status for #160786The Design
About Extra Melty Upgrade Yalpiz Qadoqi
Dizayn jamoasi eriyotgan qor g'oyasiga asoslangan holda ishladi, bu mahsulotning stressni yengillashtiruvchi xususiyatlarini ramziy anglatadi. EXTRA logotipi va swoosh kabi taniqli brend elementlarini saqlash talab qilindi, shuning uchun dizayn jamoasi swooshni vizual jihatdan chang'i yo'lagiga aylantirib, multfilm qahramoni zavqlanishi mumkin bo'lgan sahnani yaratdi va mavzuga mos tushdi. E'tiborli jihati shundaki, meva oddiy ta'm belgisi emas, balki jonli snoubord rolini o'ynab, hikoyani yakunladi. Maqsad shundaki, yalpiz konfetlarini tatib ko'rish lahzasi og'izda ham, iste'molchilar ongida ham chang'i uchishga o'xshash tajriba keltirsin.
The Recognition
About the A' Design Award Bronza Mukofoti
Extra Melty Upgrade Yalpiz Qadoqi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Extra Melty Upgrade Yalpiz Qadoqi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Extra Melty Upgrade Yalpiz Qadoqi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
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