Judinstrom Beer Pivo qutilash dizayni by Olha Takhtarova

Judinstrom Beer Pivo qutilash dizayni by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.

TemirQadoqlash· 2024

Judinstrom Beer Pivo qutilash dizayni

by Olha Takhtarova

Client: SOTB and D

A' Design Award Temir Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

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Colors

The Design

About Judinstrom Beer Pivo qutilash dizayni

Judinstrom Beer — Kanadaning Monreal shahridagi hunarmand pivoxonasi uchun yaratilgan qutilash dizaynidir. Qutilashda standart 473 ml hajmli alyuminiy bank ishlatilgan, unga fleksografiya usulida chop etilgan 5 x 8 dyuym o‘lchamli etiket yopishtirilgan. Skandinaviya motivlari tekis grafik illustratsiyalar va to‘g‘ri chiziqlar hamda burchaklarga ega shrift orqali zamonaviy talqinda taqdim etilgan. Rang palitrasi to‘q ko‘k, kulrang tuslari va oq rangni birlashtiradi. Minimalistik joylashtirish brend nomi, pivo turi va spirt miqdorini o‘qishga qulay holda saqlab qoladi, umumiy vizual yadro esa assortimentga yangi pivo turlarini qo‘shish imkonini beradi.

The Recognition

About the A' Design Award Temir Mukofoti

Judinstrom Beer Pivo qutilash dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Judinstrom Beer Pivo qutilash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Judinstrom Beer Pivo qutilash dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Dimensions & Packaging: Label size 5 x 8 inches.
Tags: Beer Packaging, Scandinavian design, Label, Craft brewery
Production Technology: Standard aluminum can 473 ml, Flexography.
Design Challenge: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Research: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Inspiration: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Project Duration: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Operation Flow: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.