Tian Rui Ling Dong tomonidan Luliang Highland Vegetables Brend identifikatsiyasi

Tian Rui Ling Dong tomonidan yaratilgan Luliang Highland Vegetables Brend identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2024 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirGrafika· 2024

Luliang Highland Vegetables Brend identifikatsiyasi

muallif: Tian Rui Ling Dong

Mijoz: Shandong Tianrui Smart Marketing Planning Co., Ltd

Grafika toifasida A' Design Award Temir Mukofoti g'olibi

11,770

Tasdiqlangan mukofot g'olibi

#161048 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Luliang Highland Vegetables Brend identifikatsiyasi haqida

Luliang tog'lik sabzavotlari — Xitoydagi tog'lik sabzavot yetishtirish hududi uchun yaratilgan mintaqaviy brend identifikatsiyasidir. Logotip sifat va mukammallikning tanish ramzi bo'lgan oltin medal tasviri asosida qurilgan. Vizual markazda tumshug'ida sabzavot ushlab turgan qush tasvirlangan bo'lib, bu mahalliy naqldan ilhomlangan — unga ko'ra sabzavotlarning yaxshiligini faqat qush biladi. Yorug'lik, qushlar va sabzavotlar asosiy grafik elementlarni tashkil etadi. Ushbu identifikatsiya hududning keng ekin maydonlarini, ekologik yetishtirish usullarini va mintaqaning bokira tabiiy muhitini yoritib beradi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Luliang Highland Vegetables Brend identifikatsiyasi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Luliang Highland Vegetables Brend identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Luliang Highland Vegetables Brend identifikatsiyasi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
O'lchamlar va qadoqlash: Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M
Teglar: Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
Ishlab chiqarish texnologiyasi: In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
Dizayn muammosi: Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
Tadqiqot: The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
Ilhom: The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
Loyiha muddati: The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
Ish jarayoni: An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
Jamoa a'zolari: Xun Gao，Yang Li
Rasm mualliflari: Xun Gao，Yang Li