Nai Zaytun yog'i uchun quti va shisha by Antonia Skaraki

Nai Zaytun yog'i uchun quti va shisha by Antonia Skaraki is a highly esteemed winner of the very prestigious 2025 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2025

Nai Zaytun yog'i uchun quti va shisha

by Antonia Skaraki

Client: A|S Strategy, Branding & Communication

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Colors

The Design

About Nai Zaytun yog'i uchun quti va shisha

Nai qadoqlash dizayni tashlab yuborilgan marmarni yuqori sifatli zaytun yog'i uchun noyob qutilarga aylantirish orqali chidamlilik va o'zgarish tushunchalarini qayta belgilaydi. Mikelanjelo tomonidan rad etilgan marmardan mashhur Dovud haykalini yaratish jarayonidan ilhomlanib, har bir qadoq qayta tug'ilish ramziga aylanadi. Yunon tilida "Ha" degan ma'noni bildiruvchi jasur Nai nomi rad etishning salbiy kuchlariga, "Yo'q"ga qarshi chiqib, ikkinchi imkoniyat potentsialini mujassamlashtiradi. Ushbu dizayn nafaqat o'z tarkibini himoya qiladi, balki umid va individuallik haqida ijtimoiy xabar ham etkazadi, ko'pincha tashlab yuborilgan narsa optimizm uchun ajoyib ilhom manbaiga aylanishi mumkinligini ko'rsatadi.

The Recognition

About the A' Design Award Kumush Mukofoti

Nai Zaytun yog'i uchun quti va shisha A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Nai Zaytun yog'i uchun quti va shisha ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Nai Zaytun yog'i uchun quti va shisha ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Nai packaging is crafted from repurposed marble, making each piece unique and reinforcing the concept of transformation and reinvention. Inspired by Michelangelo's David, it symbolizes resilience by turning discarded materials into something extraordinary. The bold "Nai" (Yes) stands as a statement of defiance against rejection, encouraging second chances. This packaging not only protects its contents but also sparks a conversation about creativity, sustainability, and opportunity.
Dimensions & Packaging: Width 200 x 200 x 200 mm / Marble Cube Box
Tags: Marble packaging, repurposed materials, water jet engraving, resilience design, sustainable packaging, premium olive oil, transformation, second chances, symbolic design, rejection
Production Technology: The Nai packaging was created using discarded pieces of marble, which were carefully selected and shaped into a protective case for premium olive oil. The marble was processed and cut to precise dimensions to ensure the safety and integrity of the product. The name Nai was engraved using advanced water jet engraving technology, allowing for precision and clean lines. This method highlights both the sustainability of using reclaimed materials and the craftsmanship involved in transforming marble into a functional and symbolic piece.
Design Challenge: The greatest challenge of the Nai project was transforming discarded marble into functional packaging while simultaneously conveying a powerful social message. Creatively, we aimed to use the material’s journey from rejection to reinvention as a symbol of resilience. Marble, a heavy and rigid material, required careful shaping into a protective case without compromising its integrity, while also delivering the message of second chances. Additionally, balancing sustainability in sourcing discarded marble and using water jet engraving for precision were key technical challenges.
Research: We searched for pieces of marble that were rejected and were going to the rubbish bin. We gave them a chance to be something useful. And showed people how beautiful they are at the same time. They became the safeguards for a vulnerable bottle of olive oil.
Inspiration: The Nai project was inspired by the concept of transformation and resilience, drawn from the story of Michelangelo’s David, where the artist repurposed a rejected piece of marble into an iconic masterpiece. This idea of giving new life to discarded materials resonated with our vision to create packaging that symbolizes reinvention. Additionally, the project draws from the philosophy of embracing second chances, and challenging rejection with the affirmative Nai meaning Yes to inspire optimism and defiance in the face of adversity.
Project Duration: The project started in October 2023 in Athens, Greece and finished in January 2024 in Athens, Greece.
Operation Flow: A hard case which protects the valuable olive oil. The user opens the upper part which is sealed to the body by magnets and is able to take the glass bottle that is secured inside the coarse marble box.
Patents: Copyrights belong to Antonia Skaraki, 2024
Image Credits: Image #1 : Marios Antonopoulos
Image #2 : Marios Antonopoulos
Image #3 : Marios Antonopoulos
Image #4 : Marios Antonopoulos
Image #5 : Marios Antonopoulos