Hwg Campus Lu Yo'nalish Ko'rsatish Tizimi by Thomas Geissert

Hwg Campus Lu Yo'nalish Ko'rsatish Tizimi by Thomas Geissert is a highly esteemed winner of the very prestigious 2025 A' Design Award Bronza Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

BronzaGrafika· 2025

Hwg Campus Lu Yo'nalish Ko'rsatish Tizimi

by Thomas Geissert

Client: Teamgeissert

A' Design Award Bronza Mukofoti Winner in Grafika Category

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Colors

The Design

About Hwg Campus Lu Yo'nalish Ko'rsatish Tizimi

Loyihaning maqsadi o'ziga xos kimlik va originallikka ega tizim yaratish edi. Shuning uchun ko'rsatkichlar va axborot tizimi aniq dizayn tiliga ega bo'lib, yangi binoning me'moriy elementlarini o'zida mujassamlashtiradi. Rang kontseptsiyasi orientatsiyani osonlashtiradi. Tizim talabalarni tashqarida (avtoturargoh, kampus) kutib oladi va ularga ma'lumot beradi, kirish yo'llariga hamda binolar ichida kerakli bo'limlar va ob'ektlarga yo'naltiradi. Asosiy e'tibor o'qish qulayligi, foydalanish qulayligi va tanib olish imkoniyatiga qaratilgan. Qisqa muddatli tendentsiyalarga ergashmay, balki shakl va materiallik nuqtai nazaridan bardoshli yechim ishlab chiqildi.

The Recognition

About the A' Design Award Bronza Mukofoti

Hwg Campus Lu Yo'nalish Ko'rsatish Tizimi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Hwg Campus Lu Yo'nalish Ko'rsatish Tizimi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Hwg Campus Lu Yo'nalish Ko'rsatish Tizimi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
Design Challenge: Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
Research: A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
Inspiration: The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
Project Duration: The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
Operation Flow: The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT