Avand Qandolat mahsulotlari uchun qadoqlash by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.
TemirQadoqlash· 2025
Avand Qandolat mahsulotlari uchun qadoqlash
Client: Avand Pastry
A' Design Award Temir Mukofoti Winner in Qadoqlash Category
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The Design
About Avand Qandolat mahsulotlari uchun qadoqlash
Avand - butik qandolat brendi uchun yaratilgan qadoqlash seriyasi. Assortimentga uchta tort qutisi, pechenye qutisi va qog'oz stakan kiradi. Qo'lda cho'tka bilan chizish raqamli san'at bilan uyg'unlashtirilib, san'at asarini eslatuvchi erkin shakllar hosil qilingan. To'q yashil va oltin rang brendning asosiy ranglari sifatida qo'llanilgan. Bo'yalgan sirtlar qandolat mahsulotining qo'lda tayyorlanganligini va ishlab chiqarish jarayonida ko'rsatilgan e'tiborni aks ettiradi. Dinamik identifikatsiya yondashuvi qo'llanilgan bo'lib, natijada qadoqlar yagona qat'iy naqsh o'rniga turli badiiy taassurotlarni namoyon etadi.
The Recognition
About the A' Design Award Temir Mukofoti
Avand Qandolat mahsulotlari uchun qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Avand Qandolat mahsulotlari uchun qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Avand Qandolat mahsulotlari uchun qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
- Dimensions & Packaging
- Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc - Tags
- Packaging, Design, Pastry, Cake, Cookie,
- Production Technology
- A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production. - Design Challenge
- The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
- Research
- The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
- Inspiration
- The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer. - Project Duration
- The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
- Operation Flow
- The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
- Image Credits
- Designer: Masoud Najafi.
Strategist: Nima Saade
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