Antonia Skaraki tomonidan Adam And Eve Oziq-ovqat qadoqlash

Antonia Skaraki tomonidan yaratilgan Adam And Eve Oziq-ovqat qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2025 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2025

Adam And Eve Oziq-ovqat qadoqlash

muallif: Antonia Skaraki

Mijoz: A|S Strategy, Branding & Communication

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Adam And Eve Oziq-ovqat qadoqlash haqida

Qadoq hikoyachilik, san'at va an'analarni mohirona uyg'unlashtiradi. Muqaddas Kitob rivoyatlari va Gomerning Odisseyasidan ilhomlanib, anjirni quyoshda quritishning abadiy an'analariga hurmat bajo keltiradi. Vintage botanik illustratsiyalar izlanish va kashfiyot hissiyotini uyg'otadi, qadimgi tadqiqotchilarning daftarlariga ishora qilib, san'at va ilmni birlashtiradi. Dizayn tabiat ne'matlarini va inson zukosini ulug'laydi, tarix, meros va saqlash san'ati o'rtasida boy aloqa yaratadi. Ushbu qadoq oddiy mevani qiziquvchanlik, san'atkorlik va an'analar hikoyasiga aylantiradi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Adam And Eve Oziq-ovqat qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Adam And Eve Oziq-ovqat qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Adam And Eve Oziq-ovqat qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
O'lchamlar va qadoqlash: Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
Teglar: Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
Ishlab chiqarish texnologiyasi: Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
Dizayn muammosi: The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
Tadqiqot: There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
Ilhom: The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
Loyiha muddati: The project started in January and finished in August. It hit the US markets in September.
Ish jarayoni: This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.