Graceful Ode Spirtli ichimliklar qadoqlash dizayni by Chengdu Stone Design Co., Ltd

Graceful Ode Spirtli ichimliklar qadoqlash dizayni by Chengdu Stone Design Co., Ltd is a highly esteemed winner of the very prestigious 2025 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2025

Graceful Ode Spirtli ichimliklar qadoqlash dizayni

by Chengdu Stone Design Co., Ltd

Client: Jiangsu King’luck Brewery Joint-Stock Co. Ltd

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

24,939
Verified Award Winner
Verify Award Status for #164157

View at A' Design Award Press Release Award Badge

Colors

The Design

About Graceful Ode Spirtli ichimliklar qadoqlash dizayni

Graceful Ode — xitoy she'riyati va kalligrafiyasidan ilhomlangan spirtli ichimliklar qadoqlash seriyasidir. Uch mavzu xitoy she'riyatining uchta tasnifi bo'lgan feng, ya va song nomlari bilan atalgan. Har bir shisha o'zining xitoycha ierogilifini uch o'lchamli shaklda aks ettiradi va guruch qog'ozidagi kalligrafiyani eslatuvchi hamda taktil chuqurlik qo'shuvchi gorizontal teksturalar bilan uyg'unlashadi. Qopqoq yumaloq tepaliklar shaklida yaratilgan bo'lib, uning ustki qismida tishsimon naqshlar mavjud. Rang har bir mavzuning ohangini belgilaydi: gradientli feruza yashil, iliq bej va to'q sariq. Ushbu seriya oilaviy yig'ilishlar, biznes ziyofatlari va rasmiy tantanalar uchun mos keladi.

The Recognition

About the A' Design Award Kumush Mukofoti

Graceful Ode Spirtli ichimliklar qadoqlash dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Graceful Ode Spirtli ichimliklar qadoqlash dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Graceful Ode Spirtli ichimliklar qadoqlash dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The liquor packaging series, with its themes named after three typical classifications of Chinese poetry, namely feng, ya and song, innovatively integrates the three Chinese characters, ancient calligraphy and modern craftsmanship. It stands as a pioneer in its kind, seamlessly blending practicality and traditional culture, whereby users can deeply experience the charm of Chinese poetry and calligraphy when they are drinking the liquor.
Dimensions & Packaging: product dimensions, 104 mm x 110 mm x 310 mm, 310 mm x 120 mm x 310 mm
Tags: traditional culture, Chinese poetry, cultural spread, shape of rolling hills, Chinese poetry classifications
Production Technology: The bottle cap inspired by rolling hills boasts serrations on the top, which symbolize the beautiful rhythm of poetry and echo the passion of ancient literati for climbing high and composing poems, expressing respect for and thinking on traditional culture. The themed bottle body takes the corresponding Chinese character as the core. 3D characters paired with horizontal textures, reminiscent of Chinese calligraphy on rice paper, offer a unique tactile experience and a sense of visual depth.
Design Challenge: The challenge was to capture Chinese traditional cultural essence while catering to modern aesthetic preferences. The design team has integrates three typical classifications of Chinese poetry into its design, and introduced ancient calligraphy to the three Chinese characters, while also adopting horizontal textures. Such fusion of traditional elements and modern craftsmanship makes the packaging series a piece of art that embodies traditional culture and showcases distinctive visual appeal.
Research: Through in-depth study of six principles in the Shijing and Chinese calligraphy, the packaging series innovatively integrates three typical classifications of Chinese poetry and ancient calligraphy with modern aesthetic trends and craftsmanship, striking a balance between cultural significance and artistic allure. It not only expresses respect for Chinese traditional poetry and calligraphy, but also brings something new to modern drinking culture.
Inspiration: The packaging series, inspired by ancient literati gatherings centred around liquor drinking and poem composing, subtly integrates three typical classifications of Chinese poetry into its design, which introduces ancient calligraphy to the three Chinese characters, creating a unique visual symbol that marries powerful Chinese calligraphy and elegant Chinese painting. In this way, it is not merely a container of fine liquor, but a piece of art with the unique charm of Chinese traditional culture.
Project Duration: The product was designed in January, 2024 in Chengdu, and launched in August, 2024 in China.
Operation Flow: The packaging series uses various colors to highlight a unique tone of different themed packaging, adaptable to diverse scenarios. The feng utilizes the gradient turquoise green that exudes freedom and inclusiveness, suitable for friend gatherings or family reunions. The ya designed with the warm and calm beige is an ideal choice for business banquets or gifts. The dark yellow song creates a noble, solemn atmosphere, which is applicable to major events such as festivals and weddings.
Team Members: Yang Shi, Ying Zhang, Shuyu You, Rui Jiang, Tingting Fei, Xiaodie Zhou