Yangchao Wu tomonidan Colorful Zhangzhou Brend mahsulot qadoqlash dizayni

Yangchao Wu tomonidan yaratilgan Colorful Zhangzhou Brend mahsulot qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2025 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2025

Colorful Zhangzhou Brend mahsulot qadoqlash dizayni

muallif: Yangchao Wu

Mijoz: Yangchao Wu

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Colorful Zhangzhou Brend mahsulot qadoqlash dizayni haqida

Rang-barang Chjanchjou — shahar brendi uchun yaratilgan qadoqlash va identifikatsiya tizimidir. Dizayn vizual identifikatsiya tizimi, sovg'a qadoqlash, oflayn tajriba maydoni va onlayn hayotiy xizmatlar platformasini qamrab oladi. Mahalliy tarix, urf-odatlar va me'moriy naqshlardan ilhomlangan holda qizil rang va nargis guli asosiy mavzu sifatida qo'llanilgan. Oy pishiriqlari, choy va suvenirlar kabi mahsulotlar uchun alohida mavzular ishlab chiqilgan. Har bir quti eni 260 mm, chuqurligi 260 mm va balandligi 140 mm o'lchamga ega. Innovatsion qadoqlash tuzilmalari tashish paytida himoyani yaxshilaydi va barqaror materiallardan foydalanilgan.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Colorful Zhangzhou Brend mahsulot qadoqlash dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Colorful Zhangzhou Brend mahsulot qadoqlash dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Colorful Zhangzhou Brend mahsulot qadoqlash dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
O'lchamlar va qadoqlash: Width 260 mm x Depth 260 mm x Height 140 mm
Teglar: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Ishlab chiqarish texnologiyasi: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Dizayn muammosi: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Tadqiqot: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Ilhom: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Loyiha muddati: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Ish jarayoni: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Jamoa a'zolari: Chief Designer: Yangchao Wu
Rasm mualliflari: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.