What Next Brend identifikatsiyasi by Marko Stanojevic

What Next Brend identifikatsiyasi by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 A' Design Award Kumush Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

KumushGrafika· 2025

What Next Brend identifikatsiyasi

by Marko Stanojevic

Client: Zero Bureau

A' Design Award Kumush Mukofoti Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #164675

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Colors

The Design

About What Next Brend identifikatsiyasi

Yakuniy vizual natija ramzni olib, uni pastdagi kichikroq kvadrat (yuqoridagi katta kvadratning ajratib olingan 1/4 qismi)ga joylashtirish va muvozanat nuqtasiga qo'yish orqali savol belgisiga aylantirish yo'li bilan erishiladi. Bu holda u muvozanatda qoladi va elementlarning minimal qayta tashkil etilishi bilan taranglik hissini yaratadi. What Next logotipi, shuningdek, nomi ham qandaydir ma'noda oksimoron, bir vaqtning o'zida savol va javob bo'lib, ziddiyat yaratadi. O'z-o'zidan logo belgisi oddiy, ataylab yaratilgan nomukammallik va to'g'ridan-to'g'ri aloqa vositasi bo'lib, kam harakat sarflagan holda ko'p narsaga erishishga intiladi.

The Recognition

About the A' Design Award Kumush Mukofoti

What Next Brend identifikatsiyasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. What Next Brend identifikatsiyasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. What Next Brend identifikatsiyasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Dimensions & Packaging: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
Tags: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Production Technology: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Design Challenge: Breathing life into a business consultancy and giving it an emotional layer.
Research: Analysis of peer institutions and companies.
Inspiration: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Project Duration: Designed in late 2023.
Team Members: Marko Stanojevic
Image Credits: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.