Brown Brothers Limited Edition Asosiy vazifa: Vino Shishasi Qadoqlash Dizayni by Yiqi Tang and Zona Yuechen Guan is a highly esteemed winner of the very prestigious 2025 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.
TemirQadoqlash· 2025
Brown Brothers Limited Edition Asosiy vazifa: Vino Shishasi Qadoqlash Dizayni
by Yiqi Tang and Zona Yuechen Guan
Client: Brown Brothers
A' Design Award Temir Mukofoti Winner in Qadoqlash Category
Verified Award Winner
Verify Award Status for #164761The Design
About Brown Brothers Limited Edition Asosiy vazifa: Vino Shishasi Qadoqlash Dizayni
Kitob matni: Brown Brothers Limited Edition — bu mevali sharbatli, gazlangan moskato vinosi uchun mo'ljallangan qadoqlash dizaynidir. Ushbu seriya tong, alkonlik (shom) va yarim tunni ifodalovchi uchta variantni o'z ichiga oladi. Har bir variantga xushbo'y siyoh qo'llanilgan bo'lib, tanlangan lahzaga mos hid taratadi. Yorqin ranglar va jonli naqshlar tropik yozgi ziyofat va uchrashuv g'oyasini eslatadi. Shisha standart 750 ml hajmga ega bo'lib, qayta ishlanadigan shishadan tayyorlangan va bardoshli, yuqori sifatli grafik bilan bosilgan. Maqsad — qadoqlashni ham ko'rish, ham hidlash nuqtai nazaridan jozibador qilish edi.
The Recognition
About the A' Design Award Temir Mukofoti
Brown Brothers Limited Edition Asosiy vazifa: Vino Shishasi Qadoqlash Dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Brown Brothers Limited Edition Asosiy vazifa: Vino Shishasi Qadoqlash Dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Brown Brothers Limited Edition Asosiy vazifa: Vino Shishasi Qadoqlash Dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
- Dimensions & Packaging
- The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
- Tags
- Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
- Production Technology
- The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
- Design Challenge
- The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
- Research
- The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
- Inspiration
- The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
- Project Duration
- The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
- Operation Flow
- The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
- Team Members
- Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan - Image Credits
- Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
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