Wu Yao tomonidan yaratilgan Panpan Sovg'a qutisi — Qadoqlash Dizayni tanlov toifasida nufuzli 2025 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2025

Panpan Sovg'a qutisi

muallif: Wu Yao

Mijoz: Beijing Wuyao Cultural and Creative Co. Ltd.

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Panpan Sovg'a qutisi haqida

Panpan — brend mahsulotlari va tanlangan sovg'alarni saqlash uchun mo'ljallangan cheklangan seriyali sovg'a qutisidir. Tashqi shakl qadimiy xitoy oziq-ovqat qutilaridan ilhomlangan bo'lib, bezak esa 18-asrda Yevropada mashhur bo'lgan Shinuazri uslubiga amal qiladi. Mashhur xitoy va frantsuz diqqatga sazovor joylari brend qahramoni bilan issiq bosma illyustratsiyalarda birlashtirilgan. Quti kartondan tayyorlangan bo'lib, old va orqa tomonlarida metall plastinkalar mavjud. Yon tomonlardagi bug'doy naqshlari va ichkaridagi bambuk naqshlari oltin qog'ozda bo'rtma shaklida bosilgan. Qopqoq magnitlar yordamida yopiq holatda ushlab turiladi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Panpan Sovg'a qutisi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Panpan Sovg'a qutisi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Panpan Sovg'a qutisi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This is a limited gift box made by the Panpan brand to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France. It is used as a souvenir for the brand's new product launch held in Paris. Combining famous Chinese and French attractions with the brand's IP image, the gift box contains brand products and selected gifts.
O'lchamlar va qadoqlash: 105mm x 245mm x 335mm
Teglar: Panpan, Packaging Design, Limited, Gift Box
Ishlab chiqarish texnologiyasi: The gift box is made of cardboard. The gold medal on the front and the limited edition identity plate on the back are made of metal. The illustrations on the gift box are made of hot stamping, and the patterns of wheat on the side and bamboo on the inside are made of gold paper embossing.
Dizayn muammosi: As a gift box for China-French friendship, how to balance and choose Chinese and French elements is the first problem. The main consumers of the brand come from the sinking market, how to design a Premium Limited gift box that meets its brand positioning is the second problem. The Chinoiserie style is the answer, which combines Chinese and European elements, and the gorgeous decoration is more suitable for the brand than minimalism.
Tadqiqot: This limited edition gift box celebrating the 60th anniversary of the establishment of diplomatic relations between China and France combines the essence of Eastern and Western aesthetics. Inspired by classical Chinese food boxes and the prevalent Chinese style in 18th century Europe, it is made of environmentally friendly cardboard material. The ribbon lines on the box decoration are inspired by the Panpan logo, symbolizing the bond of cultural exchange. The overall design is like a precious gift and a cultural bridge, interpreting the friendship between China and France through design language.
Ilhom: The design of the appearance is inspired by ancient Chinese food boxes, and the gift box style is inspired by the Chinoiserie style that was popular in Europe in the 18th century, incorporating famous Chinese and French attractions and elements. The curved opening line is inspired by the line elements of the Panpan logo, and its shape is also like a ribbon, connecting the Chinese and French elements in the illustration.
Loyiha muddati: The project started in May 2024 in Beijing and finished in August 2024 in Beijing.
Ish jarayoni: The opening lines of the gift box are curved, dividing the illustration into two parts to show more details. The gift box opens with a flip lid and is fixed with magnets.
Jamoa a'zolari: Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Baixing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Design Assistant: Fu zijie